Drake and MTV announced via their various social media channels that Grammy® Award-winning, multi-platinum selling, recording artist Drake will perform his VMA-nominated top-10 smash “Started from the Bottom,” for the first time on television live during the 2013 “MTV Video Music Awards” live from Brooklyn’s Barclays Center on Monday, 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).
HIP-HOP MULTI-PLATINUM SUPERSTAR DRAKE TO PERFORM VMA NOMINATED HIT SINGLE “STARTED FROM THE BOTTOM,” LIVE FOR FIRST TIME ON TELEVISION DURING 2013 “MTV VIDEO MUSIC AWARDS”
DJ Cassidy To Serve as the VMA Deejay
Taylor Swift, Selena Gomez, Joseph Gordon-Levitt, Jared Leto, Kevin Hart, Emeli Sandé and A$AP Rocky Confirmed to Present LIVE on Monday, 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH)
Official 2013 “MTV VIDEO MUSIC AWARDS” Talent Gift Bags Contents Revealed
NEW YORK, 23 AUGUST 2013 - Drake and MTV announced via their various social media channels that Grammy® Award-winning, multi-platinum selling, recording artist Drake will perform his VMA-nominated top-10 smash “Started from the Bottom,” for the first time on television live during the 2013 “MTV Video Music Awards” live from Brooklyn’s Barclays Center on Monday, 26 August at 8am (TH/WIB) and 9am (SIN/HK/MAL/PH).
Drake’s music video for “Started From the Bottom” is up for two VMAs this year including “Best Direction and “Best Hip Hop Video,” the category he won last year with “HYFR” with Lil Wayne. The song is the first single for his forthcoming third studio album “Nothing Was The Same,” to be released this fall, which also includes his latest hit single, “Hold On, We’re Going Home”. This marks Drake’s second overall VMA performance since performing “Fancy” in 2010.
Drake joins previously announced performers Lady Gaga, Justin Timberlake, Kanye West, Katy Perry, Bruno Mars, Macklemore & Ryan Lewis, Miley Cyrus and Robin Thicke.
Fresh off touring with Jay Z and Justin Timberlake on their Legends of Summer stadium tour, DJ Cassidy, who will soon release his debut album on Columbia Records, will serve as the VMA deejay and spin throughout the show. MTV also announced that “Video of the Year” and “Best Female Video” nominee Taylor Swift, is confirmed to present at this year’s show, along with “Best Song of the Summer” nominee Selena Gomez, Joseph Gordon-Levitt, 30 Seconds to Mars frontman Jared Leto who is nominated for “Best Rock Video,” Kevin Hart, Emeli Sandé and A$AP Rocky who is nominated for “Best Hip-Hop Video” for “F**kin Problems featuring Drake, 2Chainz and Kendrick Lamar.
Justin Timberlake and Macklemore & Ryan Lewis lead the nominations with six each. Bruno Mars, Miley Cyrus and Robin Thicke have each garnered four nominations. P!nk and Thirty Seconds to Mars are each up for three Video Music Awards. Other notable nominees receiving multiple 2013 “MTV Video Music Award” nods range from the worlds of Pop, Hip-Hop, EDM, R&B and Rock and include previously nominated artists such as Taylor Swift, Drake, fun., Calvin Harris, and the Yeah Yeah Yeahs as well as first-time VMA nominees Kendrick Lamar, Lana Del Rey, The Weeknd and Capital Cities. 2013 VMA winners will take home a special-edition Moonman, re-imagined by world-renowned, Brooklyn-based artist KAWS created exclusively for this year’s show. Justin Timberlake will be presented the coveted “Michael Jackson Video Vanguard Award” joining a prestigious list of past recipients including Michael Jackson, Madonna, Peter Gabriel, R.E.M., Beastie Boys, Red Hot Chili Peppers and Britney Spears.
MTV also unveiled the contents included in the official 2013 “MTV Video Music Awards” Talent gift bag for attending musical talent, nominees, presenters and performers. Ensuring no star walks away empty-handed, each celebrity taking part in this year’s show will receive some of the industry’s most coveted items including a stay at the JW Marriott Essex House New York, Valentino Eyewear and Ouya gaming consoles.
As a tribute to Brooklyn hosting the 2013 “MTV Video Music Awards,” the official Talent gift bag will feature a selection of locally based companies and products for attending celebrities to enjoy. Such items include official Brooklyn Nets apparel, H. Fox & Co. chocolate flavor syrup, Ovenly bar snacks and a certificate to indoor cycling studio SoulCycle, all of which call Brooklyn home.
Additional highlights of the 2013 “MTV Video Music Awards” Talent gift bag include: VMA-inspired iPhone cases, KSH couture pocket squares, Shutterball phone accessory, KOEHLER Moxie and much more.
The full list of the 2013 “MTV Video Music Awards” Talent gift bag is below:
Audiovox ShutterBall - A remote Bluetooth shutter for Android (Samsung) and iOS Smartphones. Using the ShutterBall App (available on the App store) you’ll easily be able to snap the perfect selfie!
BALLASOX by CC Corso Como - Providing a gift certificate to redeem one pair of BALLASOX flats by CC Corso Como. BALLASOX is a foldable flat with a form-fitting sock sewn into the lining of a luxurious upper and cushy rubber sole available in a variety of colors, fabrics, leathers and prints. Each pair of flats comes with its own travel pouch to store the folded BALLASOX and fits perfectly in a purse or bag.
BLUE GLUE BIKINIS - A lovely gift pouch from BLUE GLUE, the famous Bikini brand from Bali, offering fashionable swimwear, resort wear and beach accessories.
Brooklyn Nets/adidas - adidas Originals Pullover Hood. This standout piece is the perfect addition to your wardrobe with its unique white paneling. The black hoodie includes unique snap neck to easily pull on. Brooklyn is embroidered across the front with the team embroidered adidas logos. The quilted paneling on the sleeves includes the embroidered NBA logo. -OR-
Brooklyn Nets/adidas - Lifestyle Heathered Raglan. Mitchell & Ness women’s ¾ length sleeve, super soft raglan top. Left chest logo is self-fabric appliqué and lightweight 100% cotton makes the perfect choice for a Brooklyn Nets fan.
Cliffside Malibu – The book “Ending Addiction for Good: The Ground-Breaking, Holistic, Evidence-Based Way to Transform Your Life”.
Coty Inc. - Introducing Killer Queen by Katy Perry an intoxicating and charmingly playful fragrance fit for royalty.
Fego Gioielli - The Fego Gioielli line offers uniquely designed statement necklaces, bracelets and earrings. Each piece is carefully handcrafted by Melissa Fego sole designer, using only the finest natural gemstones and high quality materials, sourced from places such as Italy and India. The collection boasts effervescent gems, featuring Peruvian Opals, Carnelians and Chrysophase paired with 18kt-24kt Vermeil or Sterling Silver. The line includes a variety of other natural gemstones as well as silver/vermeil pieces.
Griffin Technology - A new line of iPhone cases from MTV + Griffin featuring bold designs reflective of today’s hottest trends.
H. Fox & Co., Inc. - Fox’s U-bet Original Chocolate Flavor Syrup.
Harvest Snaps-Calbee - Taste your favorite new snack Baked Pea & Lentil, with six zesty flavors, low sodium, high fiber and low fat.
hello™ oral care- Seriously friendly™ oral care.
Invitation Consultants - Personalized stationery is the perfect way to express your style and add a personal touch to your snail mail!
Junk Food Clothing Co - 1990’s vintage Yo! MTV Raps tee by Junk Food.
JW Marriott Essex House New York – Two night stay at the JW Marriott Essex House New York. Since opening its doors in 1931, the JW Marriott Essex House New York has served as an iconic luxury Central Park hotel, delivering exceptional experiences, expertly edited amenities and stunning Central Park views.
KOHLER Moxie Showerhead - Showering has never been so fun. Moxie lets you stream your favorite music, news or talk radio right in the shower with you. The Moxie pairs wirelessly with Bluetooth-enabled devices to deliver high-quality audio to your shower. While it plays your favorite sounds, this revolutionary showerhead generates a full-coverage, revitalizing spray of water for a sensory experience like no other.
KSH Couture - KSH Couture pocket squares, each double-sided using superior fabric, create the perfect blend of sophistication and urban prep.
Logitech® - Designed to reflect the spark and enthusiasm that makes you who you are, the Logitech® Eye Candy Color Collection makes your mouse – and your desk – come alive with tasty hues and luscious patterns. This sweet assortment adds a burst of eye-catching colors and patterns to some of Logitech’s most popular mice, including the micro-precise scrolling Logitech® Wireless Mouse M325. New to the collection this year is the Logitech® Zone Touch Mouse T400, a comfortable hybrid mouse that supports Windows® 8 navigation with both a touch zone and traditional mouse buttons.
Mojo Backpacks - Mojo Backpacks are all about making a statement and making functional look good. From signature big face graphics and chunky zippers to backlight reactive bags, Mojo adds edge into all of its fashion forward creations.
MTV Books - “Guy Code: Unleash Your Manhood” the ultimate guy’s guide to the laws of manhood.
OUYA - OUYA is the most affordable fun for video gamers, friends and family. OUYA delivers powerful, 3D gameplay in beautiful 1080 HD and every game is free to try and downloadable via Wi-Fi. Tens of thousands of game creators worldwide are making OUYA games, including big names like Sega and Square Enix, indie rockstars and even first-time developers like a father and son team working on their first game! The result is a huge library of value-priced games in all genres, including adventure, sports, puzzle, racing, and more. Currently 325+ games are available and more are being added daily. One of the most popular hits of the summer can only be found on OUYA: TowerFall is an archery combat platformer for up to four players, a local party game centering around hilarious, intense versus matches. OUYA is on sale now at retail locations across the U.S., Canada, and U.K., including Amazon, Best Buy, GAME, GameStop, and Target, for only $99.99.
Ovenly - Old Salties - peanuts roasted in bacon fat and tossed with Old Bay, worcestershire, and spices. This is the ultimate beer nut.
PaperToy Apparel by Santana Draper - 11 year old artist and designer Santana Draper fuses high contrast color and contemporary art motifs into fashion in his Ground Breaking Limited edition apparel collection. Each graphic T-shirt is a work of art!
Powerocks - Recharge on the go without an outlet.
Rep The Code - Rep The Code 718 hoodie showcasing the raw art BNS with YungFliiBoy.
SoulCycle - The country’s premiere full-body indoor cycling workout. Co-founded by Elizabeth Cutler and Julie Rice in 2006, SoulCycle has taken the fitness world by storm, by offering a 45-minute full-body workout in a candlelit serene studio with a customized rocking playlist – SoulCycle is a cardio party on the bike! Now you can take a journey, change your body and find your soul.
Valentino – Designer eyewear.
The 2013 “MTV Video Music Awards” gift bag is produced by Suz-Anna Dela Rosa for MTV and Karen Wood for Backstage Creations.
To build anticipation for the show, MTV launched a successful cross platform social campaign, #RoadToTheVMAs, which features the Moonman in a myriad of iconic locations throughout Brooklyn and NYC. Thus far, the campaign has garnered more nearly 100 million social media impressions to date including over half a million likes on Instagram, 48.5 million impressions on Twitter, nearly 40 million impressions on Facebook and over 1 million impressions on Tumblr.
Official sponsors of the 2013 MTV Video Music Awards are adidas Originals, COVERGIRL, Kia Motors, ORBIT® GUM, Pepsi®, State Farm®, Taco Bell®, and Windows Phone.
“MTV Video Music Awards”
Since the first “MTV Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV Video Music Awards.
The 2012 “MTV Video Music Awards,” broadcast live from STAPLES Center in Los Angeles, was the #1 telecast across all TV for the night of September 6, 2012 in P12-34, scoring a 5.3 P12-34 rating with 6.1 million total viewers. Across the Viacom networks (MTV, VH1, MTV2 and Logo) the simulcast of the premiere averaged 8.0 million total viewers. Encore presentations of the 2012 show on MTV earned a 2.4 P12-34 rating at 10:00 p.m., and a 1.2 P12-34 rating at 12:00 a.m., for a total rating of 8.9 for the evening.
At the time, the telecast was also the #1 social TV event of the year according to Trendrr. With more than 19 million mentions, the 2012 VMAs more than tripled the full-day social-media response of 2012’s record breaking telecast. In addition, MTV drove more online streams on this date than any other VMA show ever, and generated nearly a whopping 200 topics trended throughout the night, both in the U.S. and worldwide.
The 2013 “MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than a half-billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s more than 200 digital media properties around the world. The 2012 VMAs was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2013 “MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
###
About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For information about MTV in Southeast Asia, visit www.mtvasia.com.
Media Contact
Viacom International Media Networks
Loh Bi Feng
t: (65) 6420 7154 m: (65) 9002 9607
e:
loh.bifeng@vimn.com
View full PressDoc