The UK's only dedicated online children's designer clothing boutique has relaunched today with smart, chic and simple revamped site and brand new way of helping parents turn their children's outgrown clothing into cash.
The UK’s only dedicated online children’s preloved clothing brand, The Clothes Tree has re-launched its website today, offering customers the quickest and easiest way of making money back on their children’s outgrown clothing.
Instead of waiting for items to sell on the site before receiving payment, customers can now post their items to The Clothes Tree completely free of charge and receive payment within three days.
The Clothes Tree, launched in October 2011 sells new and nearly new designer clothes for 0 to 14 year of age, providing fashion conscious parents with an affordable way to buy good quality designer clothing whilst also offering an easy way to make money in current cash strapped times – selling designer ware that no longer fits their offspring.
The new Clothes Tree website has been designed to provide a “breath of fresh air” for customers with its focus on simplicity, usability and clean design, offering customers a quick and easy understanding of the brand and an enjoyable browse through the rails of designer bargains which can now be viewed close up.
Clearer links to the Clothes Tree’s social network groups provides the opportunity for customers to become part of the brand’s community, engaging in a range of parenting, fashion and lifestyle topics and the new site provides a human element with fun and quirky daily news posts from Mhairi Clarke, writer, PR Consultant, mum and founder of The Clothes Tree.
Speaking about the relaunch of the website, Mhairi Clarke commented: “I’m absolutely delighted with the whole look, feel and usability of the new site. I’ve spent a year since the launch of the company listening to customers, seeking feedback and finding few and better ways to develop what was originally a great site, but for me felt slightly lacking in some elements. It’s been a painful process in parts but I feel we’ve got the site to where it needs to be and I’m a firm believer in trying and testing and feeding back into the business to evolve rather than trying to get everything right first time and feeling that you’ve got a finished product. That’s never the case in business, especially online business nowadays. It’s about keeping things fresh and interesting and never taking your finger off the pulse.”
Mum of one, Mhairi commented; “I started to become really conscious of all the bags of beautiful clothes which had been worn only a few times, mounting in my loft. I always thought that I would sell them at some point but that point never came around and I lay in bed one night and pictured all the houses across the country which were like mine – bags of beautiful clothes in the loft, or at the back of children’s wardrobes and thought that there must be a way of bringing all these fabulous clothes together in one place and helping mums to get cash back for their children’s outgrown or never worn clothes. We’re all feeling the squeeze just now and so I set out to create a place where beautiful clothes can be loved again and generate a bit of an income for mums and The Clothes Tree grew from that idea.”
She added; “It’s a great feeling when you clear out your child’s room, make room for new clothes and know that you’re getting money back for the outgrown items. Buying good quality second hand children’s clothing makes sense. It’s smart, savvy, fun and you can choose from rails of beautiful, hardly worn pieces in one dedicated online boutique rather than having to trawl through the internet, bidding on auction sites.
Customers looking to sell clothing can log onto the site and complete a short summary of what they wish to sell. They then receive two large branded mailing bags that, once filled, can be sent back Freepost. Payment is sent after inspection of the clothes and the items are then steamed, hung and photographed before being listed on the site for sale – making the whole process stress free and the easiest way to turn children’s outgrown clothes into cash!
Purchasing on The Clothes Tree is easy – customers can now just click on the item, submit payment and The Clothes Tree sends out each item of clothing in a beautiful, tissue wrapped parcel, offering a truly boutique experience.
The Clothes Tree ‘stocks’ all major children’s designer labels, including: Armani, Dior, Chloe, Burberry, Kenzo, Ralph Lauren and Juicy Couture.
The Clothes Tree can be found at www.theclothestree.co.uk
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Issued by Mhairi Clarke, The Clothes Tree
For all media enquiries please contact:
Mhairi Clarke
Tel: 0780 955 8375
Email:
mhairi@theclothestree.co.uk
Notes to editors:
The Clothes Tree Ltd was founded in 2011 by Mhairi Clarke who spotted a gap in the market for launching a new boutique style environment to facilitate the buying and selling of new and gently worn children’s designer pieces.
Mhairi Clarke has a degree in Politics and Management Studies from The University of Glasgow and spent over 14 years working in the media, holding a number of position from her days in the production office for Blue Peter right through to television marketing for BBC Specialist, Factual and Learning Marketing and more recently as Communications Manager for BBC One’s ‘Bionic Vet’, Noel Fitzpatrick.
Mhairi also runs her own PR Consultancy, Mhairi Clarke Public Relations (www.mhairiclarkepr.co.uk) and contributes as a Business Commentator to The Herald Scotland (www.heraldscotland.com/mhairi-clarke
Mhairi has her own lifestyle blog, Stir, Swirl and Spin which is currently read in over 28 countries.
The mission of The Clothes Tree is to provide the easiest method of selling their children’s outgrown clothing while offering a boutique experience for customers looking to save money buy purchasing good quality second hand items.
The Clothes Tree is a member of the National Childrenswear Association of Great Britain and Ireland.
For more information and to view the boutique, please visit www.theclothestree.co.uk
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