G-Star RAW continues its innovative take on denim and launches RAW Research – the latest and most directional capsule collection from its internal innovation lab, led by Aitor Throup - to hit select stores early December, 2016
Amsterdam, November 21st, 2016, G-Star RAW continues its innovative take on denim and launches RAW Research – the latest and most directional capsule collection from its internal innovation lab, led by Aitor Throup - to hit select stores early December, 2016
The RAW Research collection was born from G-Star’s internal innovation lab, developed and led by the brand’s newly appointed Executive Creative Director Aitor Throup. Focused on experimenting with product design by clashing tradition and innovation, the laboratory symbolizes an endeavour to find new ways of crafting denim. The result: the first RAW Research collection.
By using supreme Italian selvedge denim fabric for every single piece, the capsule collection explores the two polar opposite states in the life of a denim garment: rigid, untreated raw denim on one extreme and bleached-white denim, where only a hint of indigo remains, on the other.
Presented for the first time ever at the Spring/Summer ’17 Paris Men’s Fashion Week, the 20-piece collection includes a bleached version of the Rackam 3D Tapered jeans and the Rackam bomber, a jacket that can be taken off and conveniently carried on the shoulders through an innovative strapping system.
G-Star RAW Research will be available from early December, 2016 in select concept stores worldwide, in locations such as London, New York and Paris among others.
List of stores:
Dover Street Market Ginza - Tokyo
Dover Street Market New York - NYC
Dover Street Market London - London
I.T - Hong Kong
H. Lorenzo - West Hollywood
Ssense - Montréal
Rail - Brescia
LECLAIREUR - Paris
L’armoire - Singapore
Excelsior Milano - Milano
United Legend - Strasbourg
L’inde le Palais - Bologna
Notes to editors
G-Star RAW
Founded in 1989, G-Star RAW remains driven by a philosophy of “Just the Product”. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering products and rapidly growing into a global brand. Since inventing the '3D Denim' approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core.
g-star.com
Aitor Throup
Aitor Throup is an Argentinian-born British designer, artist and creative director. Throup's multi-disciplinary design house ‘A.T. Studio’ collaborates across multiple industries and develops the conceptual clothing brand ‘New Object Research’. Both the studio and the brand are committed to imagining and creating new ways of story-telling through object design and the production of related materials. Throup is currently Executive Creative Director at G-Star RAW.
aitorthroup.com
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