The company J.Cortès Cigars will again be present at the annual meeting of the Duty Free industry, in other words; the largest Duty Free and Travel Retail Exhibition & Conference in Cannes, France. This edition J.Cortès will present in Cannes the Oliva, Nub & Cain cigars with a unique VR-experience. Location: Palais des festival, Marine Village S6, Cannes, France
The company J.Cortès Cigars will again be present at the annual meeting of the Duty Free industry, in other words; the largest Duty Free and Travel Retail Exhibition & Conference in Cannes, France.
This year, our booth will be manned by Jules Pauwels, export manager and Thomas Gryson, travel retail coordinator for sales.
As last year, we continue to focus on our Travel Retail Exclusive Neos Selection 50 cigars; offered in a luxurious tin, wrapped in a sleeve and topped off with a purchase gift.
In addition to that, we are targeting the Asian, European, the Middle-East and the American market of cigars and cigarillos, both flavored and non-flavored, with our Neos Flavor Collection.
J. Cortès recently acquired the USA-based Oliva Cigars family business with branches in Miami and Nicaragua. With this acquisition, J. Cortès aims to diversify its product portfolio and further establish its position in the worldwide cigar market. http://jcortes.com/nl/cigarprofessionals/film-j-cort%C3%A8s-oliva-cigars
The premium handmade cigars Oliva and Nub will be presented at the TFWA trade show in Cannes for the first time.
All visitors at the J.Cortès & Oliva stand, Marine Village S6, will experience the incredible story of 2 cigar families and the making of the best cigars in the world via an unique virtual reality video. Expect something completely different and spectacular once you have put on the VR-glasses.
Hereby also some general information about the performance of J.Cortès Cigars and the cigar business in travel retail:
The cigar category is today with many retailers in DF a bit below the radar, but some of the retailers are taking time to rethink how to integrate the cigars in their shops trough humidors and dedicated corners. The trend from mainly Cuban brands to more New World cigar brands gives the retailers also a change to make the category more attractive. Although the tobacco category is growing slower than some other categories, the cigars stay firmly as a luxury product linked to the good life and a premium lifestyle .
The main growth in 2015 for our duty free business is realised in the Middle-east and Asia. But also the sales in the Americas has increased thanks to new listing with WDFG and DFS.
Our number 1 Neos Vanilla with filter is performing very well, the second in row is Neos Selection Cappucino and Neos Mini Java. The Neos Selection 50 cigars has been listed in new airports thanks to the extra attention and availability as a travel retail exclusive. In the premium line we have a strong performance of JCortes Mini and JCortes Mini Dominican which are in our travel retail portfolio real strongholds.
Challenges:
Another challenge for our cigar-business is the upcoming stricter tobacco regulations such as advertising bans, dark market, smoking bans,...This affects the motivation of retailers to create a cigar-corner with products for every cigar-lover. The retailers are always looking how to rationalize their product range and this means that we have to be innovative and make the product-category more attractive, not only for the consumer but also for the retailer.
For questions and remarks:
Thomas Gryson
+32478877813
Travel Retail Coordinator
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