Delhi : September is considered the sweetest month in the Indian music industry as the country’s most loved singing sisters were born during 
the month. Celebrating the lives and voices that have charmed millions of people for decades, 92.7 BIG FM has christened the special month Sureela September -Bollywood ka Salaam, Asha aur Lata ke naam. With this property, the station launches a host of activities to honour two of the most respected playback singers who have been India’s glory and pride for countless years with the message – Chahe jitney bhi naye singers aaye…Lata-Asha Hit the, Hit Rahenge.
The campaign will air exciting celebrity capsules on Lataji and Ashaji, playing some of the most special songs from HMV Records along with exclusive bytes from bollywood celebrities such as Dilip Kumar, Waheeda Rahman, Jaya Bachchan, Bhappi Lahiri, Kailash Kher, Abhijeet, Alka Yagnik, Kajol, Anup Jalota, Suresh Wadkar, etc. Apart from these celebs, 92.7 BIG FM will also air archived bytes of legendary stars like Madan Mohan, Kalyanjee, Noorjahan, Kishore Kumar, Mukesh, Yash Chopra, Nargis, Smita Patil, etc.
92.7 BIG FM will also run a trivia contest, where the winners will be invited for qualifiers to be held in different malls of Delhi NCR. Ten finalists will be chosen from the qualifiers and compete in the final round which will be held on September 29th. Two of Delhi’s best singers will be chosen and given the title of ‘Delhi’s Asha Aur Lata’. The winners will receive an opportunity to be part of the Sureela September with RJs at the 92.7 BIG FM Delhi studios for a day. The network will also reward the winners with an exciting prize and certificate.
Commenting on the celebrations, Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM, said, “Millions of people all over the world are grateful to Lataji and Ashaji for adding something that is so special, to our lives. The sisters have enriched our hearts with some of the most beautiful songs the world has heard. It is our honour to celebrate their birth anniversaries through ‘Sureela September – Bollywood ka Salaam, Asha aur Lata ke naam’. Owning to the success of the stationality ‘Hit The Hit Rahenge, ’Delhi’s Asha Aur Lata’ is our endeavour to present to listeners with the perfect entertainment experience of timeless musical pieces. We are hopeful that our listeners will enjoy the month and together, honour the singing queens of India.”
“The title ‘Delhi’s Asha Aur Lata’ aims at encouraging Delhi’s hidden singers to come out and exhibit their their singing talent. The show will present an opportunity to women from all over the city and give listeners an enjoyable experience as well. We believe the show will go a long way in consolidating our position to serve the music interest of the audiences by playing evergreen retro classics”, he added.
September will always carry a lot of significance as the legendary singers were born in the same month four years apart. Sureela September is an initiative by 92.7 BIG FM to honour India’s most loved singing stars.
Source : Naresh Sharma