Singapore: The new media explosion is no longer a new phenomenon. Consumers are eager to share, compare and rate brand experiences on social media, at the same time demanding real-time information and services on their mobile devices. As in the words of consumer insights specialist, Marc de Lange, “consumers in HK and Asia are on one hand adjusting to the increasing availability of options, i.e. brands entering the regions, and on the other hand with the increasing number of information and purchase channels that are offered by social media, digital and mobile innovations.”
Marketers may well be aware, but to be able to address accurate pain points swiftly requires reflection and deep understanding of the new customer psychographics, company value offerings as well as industry landscape. With consumer experiences set to become even more intense and defining, it’s high time for marketers to rethink their value proposition and review their engagement strategy to encompass emerging tools and tactics for collecting and internalising the right data across the consumer decision process – all for building and sustaining strong, profitable customer relationships.
To equip practitioners with fresh insights and actionable strategies to take consumer engagement to the next level through personalised brand experiences, Pacific Conferences has organised a 2 day conference dubbed as Consumer Engagement & Experience Conference, happening on 21-22 Oct 2013 at the Sheraton Towers Singapore & 24-25 Oct 2013 at the Regal Hongkong Hotel. Case-studies and insights on marketing analytics, events marketing, social communities, mobile engagement, shopper experience, consumer trust and loyalty will be shared, all geared towards highly relevant brand propositions and marketing campaigns for effective consumer-connect.
The roster of experts include Deborah Goldingham from MasterCard Worldwide, Aseem Puri from Unilever, Anil Srinivas from Dell, Glen Brasington from Pernod Ricard Asia, Oscar Sand from Hugo Boss Hong Kong, Brent Anderson from Tourism Australia, Mark Sandys from Diageo Asia Pacific, Rajdev Narula from Philips Electronics, Nikolaj Schultz from Fox International, Aditya Sikka from ZUJI and many others.
In the words of Ms Joanna von Felkerzam, Director, Research and Insights, APAC of Starcom MediaVest Group, “the greater the struggle and complexity, the greater the need for creativity. The good news is that we have the data and capabilities at our fingertips to help us solve for our marketing challenges. And it’s not as complicated as most think. Put your fears aside.”
Source : ACN Newswire