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CYNOPSISDIGITAL 08.31.16 Good morning. It’s Wednesday August 31, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Augmented and Virtual Reality Hotspots: In interactive AR and VR, hotspots are tappable spots within the experience...

Sometime toward the end of last year, I spent some time with David Passiak (@Passiak), author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

You've got a product. You've taken product photos and written product descriptions. You've designed your website, populated it with great content and launched it to the world. Now what? Now it's time to sit back and watch the traffic and sales come...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...