“Who Is On Next?”
“Who Is On Next?”, the fashion scouting project dedicated to young fashion talent, developed and organized by Altaroma in collaboration with Vogue Italia, presents itself to participating industry members as a laboratory of ‘Made in Italy’ launched directly on international markets thanks to the collaboration and support of ICE – Rome Agency and its network of foreign offices.
Considered one of the most authoritative and creative platforms worldwide, “Who Is On Next?” confirms Rome’s role as a launch pad and incubator of new talent, the ideal setting for fresh, innovative, experimental creativity which has never lost sight of either its history or artisanal tradition.
Serving as a means of promotion for young, up-and-coming designers, participants are given a chance to match their strengths and showcase their creations before a prestigious jury of industry experts consisting of well-known names from the world of publishing, distribution and fashion. The panel of judges presiding over the July Altaroma event will include: Beppe Angiolini (Owner of Sugar), Carlo Capasa (President of Camera Nazionale della Moda Italiana), Tiziana Cardini (Fashion Director of la Rinascente), Godfrey Deeny (Fashion Editor at Large of Le Figaro), Mario Dell’Oglio (President of Camera Italiana Buyer Moda), Miroslava Duma (Founder of BŰRO 24/7), Alex Fury (Fashion Critic), Simonetta Gianfelici (Fashion Expert of Altaroma and Talent Scout), Laura Lusuardi (Designer of Max Mara Group), Sara Maino (Senior Editor of Vogue Italia and Head of Vogue Talents), Suzy Menkes (International Vogue Editor of Condé Nast International), Raffaello Napoleone (Managing Director of Pitti Immagine), Chioma Nnadi (Fashion News Director of Vogue.com), Franca Sozzani (Editor-in-Chief of Vogue Italia), Stella Jean (Designer of Stella Jean), Nadja Swarovski (Head of Corporate Communications and Design Services for Swarovski), Roberta Valentini (Owner of Penelope), Riccardo Vannetti (Tutorship Director), Silvia Venturini Fendi (President of Altaroma) and Lory Yedid (Head Hunter of Value Search).
The July event will see the awarding of several innovative prizes for the winners and finalists.
A cash prize will be awarded to winners and finalists who have grown their businesses, promoted their brands and created new Fall/Winter collections which will be showcased at Altaroma January 2017.
Thanks to a new collaboration with the Camera Nazionale della Moda Italiana, one of Altaroma’s institutional partners, the winner of the prêt-à-porter category will be given a chance to present his or her collection at the September 2017 edition of Milano Moda Donna, while the winner of the accessories
category will showcase his or her creations at the “Fashion Hub Market”.
Yoox.com, the global Internet retailing partner for leading fashion and luxury brands in the world of fashion, design and art, has renewed its important partnership with “Who Is On Next?”. At the July event it will once again honour one or more finalists of the competition with a special mention. The winners will be given an opportunity to be included in the list of designers selected to showcase their creations at “The Next Talents 2017”, a project developed by Vogue Italia and yoox.com to support young talents, which will be held during Milan Fashion Week in February. The designers will thus be given a chance to showcase and sell a selection of their collections on yoox.com in more than 100 countries worldwide.
This 12th edition of “Who Is On Next?” also boasts a new partnership between Altaroma and Tomorrow.
This International Sales Platform, oriented towards sought-after fashion design, with as many as four showrooms in major fashion capitals across the world, including London, Milan, Paris and New York, will award the “TOMORROW Prize” to one of the finalists of the project. The award will include a cash prize and the inclusion of the winning designer’s collection at its Paris-based showroom during the September 2016 edition of Woman Fashion Week.
Premiere Classe, a prestigious French trade fair of international repute dedicated to the world of accessories, is proud to announce a new partnership with “Who Is On Next?”. PREMIERE CLASSE will host the work of all the designers, selected as finalists in the contest’s accessories category, in a dedicated area which will be set up at the next edition of the fair, scheduled to be held from 2 to 5 September at Porte De Versailles in Paris. The winner of the project will be awarded a free, 4 sq.m. stand at PREMIERE CLASSE TUILERIES from 29 September to 2 October at Jardin des Tuileries during Paris Fashion Week, where he or she will have an opportunity to present his or her collection to the most prominent international buyers.
The numerous and interesting applications submitted for participation at “Who Is On Next? 2016” were vetted by a committee whose members included Simonetta Gianfelici, Fashion Expert and Talent Scout, and Sara Maino, Senior Editor of Vogue Italia and Head of Vogue Talents.
Twelve projects have been selected for inclusion in the group of finalists of this new edition: five designers in the clothing category and six in the accessories and jewelry sector will present their collections to an international jury in Rome.
Prêt-à-porter:
BROGNANO
Following work experience with Giambattista Valli and Dolce & Gabbana Haute Couture, Nicola Brognano, a young Calabrian designer who graduated from the Istituto Marangoni in Milan, established Brognano in the summer of 2015. This ultra-feminine, romantic and eclectic brand is characterized by flounces and ruffles that define its unique look. The designer’s obsession with masculine daywear, reinterpreted with sought-after fabrics and feminine volumes, is one of the brand’s hallmark features.
EDITHMARCEL
Established in 2015, Edithmarcel stems from a collaborative partnership between Gianluca Ferracin and Andrea Masato, both graduates of Venice’s IUAV University. The brand references the theme of gender, exploring shapes, volumes and lengths that can be worn indistinctly by men and women alike. The
designers’ scrupulous study of contrasting ideas, materials and fabrics is a part of the brand’s DNA. Each collection is studied as part of an ongoing project, based on research that though coherent in terms of its development is always original.
www.edithmarcel.it
MELAMPO MILANO
Their childhood, spent in their parents’ factory while hiding behind sewing machines and collecting buttons and scraps of fabric, resulted in siblings Lulù and Anna Poletti deciding to realize a dream: to restore life to that brand of berets that was a part of their history, transforming it into a new clothing brand. Melampo was thus established between 2013 and 2014. Architecture, photography, couture experience, entrepreneurship and a concept built around words like wearability, size, style, technical control, order, body, freedom and lightness represent the soul of this young brand.
www.melampo.eu
MIAHATAMI
Narguess Hatami, the brainchild behind the new Miahatami line, was born in Teheran in 1981. After graduating with a high school diploma in science-based subjects in the Iranian capital, Hatami chose to continue her studies in Italy, bringing with her the heritage of the time-honoured, valuable and incredibly sophisticated culture of Persia. After gaining work experience with big-name designers of the caliber of Paola Frani, MSGM, Marco Morosini and Aviù, she launched her own-name brand of women’s clothing and accessories with the unveiling of her first-ever F/W 2015-16 Miahatami collection. Her style, defined by the logic of an elegant, natural and relaxed look, reveals her strongly multi-cultural yet rigorously sartorial approach to fashion, an approach that makes each piece a project in its own right.
www.miahatami.com
PARDEN’s
Daniele Giorgio, the founder and creative director of Parden’s, was born in Bari. His innate sense of style and attention to detail fuelled his passion for fashion, a passion that he had cultivated since childhood. After completing his studies, he launched the Parden’s brand. His aim was to offer a new visual language that would encourage contemporary women to express their own personal tastes through clothing. A strong visual impact, contemporary, clean-cut lines and exquisite Italian workmanship are the tools used by the designer to convey a personal sense of elegance, targeted at an ongoing dialogue between the past and the future.
www.pardens.com
Accessories and jewels:
ALKHAL TEKÈ
Akhal Tekè was launched in 2015 by Benedetta Bolognesi and Gaia Ghetti, two friends who shared a passion for fashion, details and simple yet sought-after elegance. They hit upon the idea of creating a line of flat shoes boasting a unique aesthetic whose dominant theme was embroidery. Akhal tekè made its debut during the F/W 2016-17 season with the launch of an elegant, sophisticated slipper designed for a contemporary, cosmopolitan woman. A perfect marriage of exquisite Made in Italy craftsmanship, highly sought-after materials and a colourful mixture of different inspirations gives life to designs that blend comfort, style and originality.
www.akhaltekeshoes.it
AZZURRA GRONCHI
Azzurra Gronchi is a Tuscan brand of bags, a guarantee of high-quality, sophisticated Made in Italy craftsmanship. Azzurra’s training as a pattern maker at Centro Formazione Professionale and later as a designer and product manager at Polimoda resulted in her desire to create her own-name brand. Her family’s renowned tannery, Samanta, a prominent Tuscan industry, specializing in the production of high-quality printed leathers, served as the perfect training ground to fine-tune her sense of aesthetics. Collaborations with Dolce&Gabbana, Costume National and Ferragamo gave shape to her creative skills, while her innate determination did the rest.
www.azzurragronchi.com
DAMICO MILANO
Born in Latina in 1982, Francesco D’Amico initiated his career in fashion while studying at the Accademia Costume & Moda in Rome. Following numerous collaborations that enabled him to acquire in-depth technical skills, in September, 2015, he launched the Damico Milano women’s footwear line. Styles for day and evening wear featuring details that highlight the expertise of haute Italian artisanship. His interventions on materials and his manufacturing techniques highlight Francesco’s in-depth experience in the world of women’s clothing, creating a crossover between the world of apparel and that of footwear. The trademark of each Damico Milano creation is a fine gold thread embedded on the sole of each shoe.
www.damicomilano.com
IOANNA SOLEA
Ioanna Solea, the daughter of a Cypriot father and an Austrian mother, was born in Cyprus. After graduating from the Istituto Marangoni in Milan, she initiated her career in fashion while working for Valentino and Piazza Sempione. Based on the strength of the experience acquired while working for these renowned fashion brands, she decided to launch IS, her own-name brand of accessories. A spirit of luxury and the poetics of artisanal working techniques blend harmoniously in Ioanna’s creations, giving life to contemporary, sophisticated pieces that are always infused with a touch of irony. Inspired by the world of nature, her bags and necklaces are characterized by a skillful combination of sensuality and the use of priceless materials.
www.isaporter.com
LODOVICO ZORDANAZZO
After graduating with a degree in Fashion Design from the Istituto Marangoni in Milan, Lodovico moved to London to pursue her passion in the footwear sector. After completing various design courses at Central Saint Martins and the London College of Fashion, she honed her skills while working as a consultant for several international brands including Casadei, Victoria Beckham and Karl Lagerfeld. She launched her own-name brand in February, 2015. The footwear designed by Lodovico Zordanazzo is entirely handcrafted in Italy by master shoemakers who pay painstaking attention to each and every detail.
www.lodovicozordanazzo.com
PUGNETTI PARMA
Born in Parma in 1983, Filippo Pugnetti is a designer and an artisan whose work is characterized by a combination of tradition and modernity. Following numerous experiences both in Italy and abroad, Filippo returned to Parma, his home town and the place where he had first learnt about the inextricable link between artisanal working techniques and art, intent on establishing his own name brand of bags. Creative flair and an in-depth knowledge of the techniques used by master craftsmen, particularly the makers of leather goods, represent the cornerstones of Pugnetti Parma which was founded in February 2015. Filippo does not sketch his models on the computer, but first assembles the patterns together to visualize the handbags that he has in mind, detail after detail.
www.pugnettiparma.com
SCHIELD
Headquartered in Florence, Schield is a brand that specializes in the creation of luxury jewelry with a particular emphasis on innovation and Italian craftsmanship. Of Sicilian origin, Roberto Ferlito, the brand’s young designer, initiated his career in the world of art later finding his true calling in fashion. A true creative project, Schield embraces design, fashion and photography. Each piece is designed, sculpted and decorated as if it were a product of luxury jewelry. The brand’s hallmark features include avant-garde designs and the use of prime-quality materials.
www.schield.it
“Who Is On Next?”, decreed by the Financial Times as one of the 10 “World’s Most Important Fashion Prizes”, has made a name for itself on an international level as a platform of the new wave of Italian fashion, using the competition as a means of matching strengths, exchanging ideas and often of creating synergies.
The previous editions of “Who Is On Next?” events have seen the emergence of names that are now firmly established on the world fashion stage including: Aquilano.Rimondi, Nicholas Kirkwood, Marco de Vincenzo, Albino, Angelos Bratis, Paula Cademartori, Stella Jean, MSGM by Massimo Giorgetti, Gabriele Colangelo, Giancarlo Petriglia, Arthur Arbesser, Piccione.Piccione, Daizy Shely, Benedetta Bruzziches, Giannico, Miaoran and L72 by Lee Wood.
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