2015-01-29

Hello February: the month of ditching New Years resolutions, avoiding Valentine’s Day and hoping Punxsutawney Phil does not see his shadow. This year, instead of wasting your valuable time pretending a rodent can predict Boston’s weather (let’s be honest no one can do that), why not do something great for your marketing career?We’ve collected a list of marketing events for you to help advance your career and professional knowledge. February is looking like a great chance to brush up on some basics like social media for business and creating smart content. There are also opportunities to expand your professional network and learn from industry experts. We have even included a virtual event by AMA just in case spring is feeling especially far away. Don’t let the dull of winter get you caught in professional gridlock this month, come out to one or all of these great marketing events happening in Boston this February.Social Media Blitz: Things You Can Do Right Now to Get Found, Do More & Fret Less. February 4th, 9:30am -11:30am. Bobbie Carlton, founder of Carlton PR & Marketing and Innovation Nights, will discuss best practices for using Twitter and other social media to drive new business. This session is a part of an ongoing series by McCarter & English LLP. Free. Cambridge Innovation Center, 5th Floor - Havana Training Room, Cambridge.Social Media Made Simple. February 10th, 10am-12pm. Social media is an infinitely effective tool for marketing any type of business. This workshop offers the basics for using Facebook, LinkedIn, Twitter and Pinterest for integrating into a marketing strategy. This workshop is one of many offered by the Center for Women & Enterprise. $50. CWE Easter MA. 24 School Street, Boston.Managing an Agency Business 8.0. February 10th, 6-9pm. This is the eighth installment of the quarterly Managing an Agency Business (MAB) event series where Boston area agency founders, owners and managers meet and discuss varied industry topics. This month a panel of speakers will discuss agency legal and finance topics from negotiating strategies to accounting best practices. Free. Find & Form Headquarters 524 Harrison Ave, Boston.Make the Connection: Understanding Branded Content. February 10th, 6:30-8pm. General Assembly is an educational institute offering a varied number of classes and workshops. This class, taught by Nikki Nash, director of digital marketing for Rest Devices, will cover why branded content is important and how to create the best content for your business. $30. General Assembly, 51 Melcher St, Boston. Content Marketing: Set the Stage for a Winning Strategy. February 17th, 10am-4pm CT. Too afraid to brave the Boston winter to attend a workshop or networking event? Then we have a solution for you: this American Marketing Association (AMA) virtual event will discuss how to better use content to grow your business via SEO, strategy, developing great content and more. Free.Digital Marketing Course Info Session, General Assembly. February 17th, 6-7pm. If you are looking for a more consistent way to learn about digital marketing you may want to consider taking General Assembly’s Digital Marketing Course. Attend this information session to hear from the professor, get an overview of the curriculum and course objectives and more. Free. General Assembly, 51 Melcher St, Boston.Young Women in Digital Turns 2! February 18th, 6-8:30pm. Young Women in Digital is a network for young women working in the digital, social, experiential and online marketing fields. As they celebrate their second year they invite women working in digital all over Boston to mingle with like minded individuals during a night of celebration. $10. General Assembly, 51 Melcher St, Boston.PRAdvanced: Breaking Barriers. February 21st, 8am-5pm. Public Relations Student Society of America’s (PRSSA) Ninth Annual Regional Conference is aimed at helping students built a network and stay up to date on the developing industry. PR Advanced will focus on Integrated Marketing Communications (IMC) and  include a series of speakers. Registration includes a reception on the evening of February 20th and a full day of activities including breakfast and lunch and a networking reception in the evening on February 21st. $55 for non-PRSSA members Boston University Photonics Center, 8 Saint Marys Street, Boston.Creating a Strategic Marketing Plan for Your Business. February 24th, 10am-12pm. This session, also by the Center for Women & Enterprise, will present ways to differentiate your business and determine and promote to a target market. $50. CWE Easter MA. 24 School Street, Boston.Ad Club’s CMO Breakfast Series with Tito’s Vodka. February 24th, 4-6pm. In order to allow for sampling of this product this month’s CMO Breakfast Series event will be held in the evening. Boston native John McDonalds, Managing Director International, will discuss the success of Tito’s in an hour long presentation following a tasting. $55. Google Cambridge, 355 Main St, 5th Floor, Cambridge.PR 101 Office Hours with Metis Communications. February 26th, 4:30-6:30pm. Self-described “Agents of Influence,” Metis Communications is a full service PR, marketing, and social media agency that holds “office hours” the fourth Thursday of every month. These monthly meetings offer one-on-one mentoring sessions to give startups and entrepreneurs the tools they need to build brand awareness on and offline. Free. 121 E Berkeley St., Boston.Featured photo via

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