(NEW BEDFORD, Mass.) - AHEAD, the innovative headwear, apparel and accessories company, announced today it has renewed its multi-year partnership agreement with Arnold Palmer Enterprises (APE) to continue as the exclusive golf headwear provider of the iconic Arnold Palmer trademarks. The AHEAD-Arnold Palmer relationship dates back to the late 1990’s.
Arnold Palmer and Anne Broholm
Under the terms of the license agreement, AHEAD will again have rights to use the Arnold Palmer signature and umbrella marks on golf headwear and accessories. Additionally, Palmer will continue to appear in AHEAD’s headwear catalog, point-of-sales materials and on the company website.
“I have truly enjoyed being a brand ambassador for AHEAD and am proud to continue to do so,” said Arnold Palmer. “AHEAD makes the best products in the industry which is just one of the many reasons why we have had such a long and successful relationship.”
According to AHEAD CEO Anne Broholm, the renewal of the relationship with Palmer is both exciting and significant. “We are thrilled to continue our affiliation with Arnold Palmer and to also support the Arnie’s Army Charitable Foundation. This longstanding partnership with one of the true legends of golf is both an honor as well as a tribute to AHEAD. Mr. Palmer’s reputation and legendary stature transcends golf and aligns perfectly with our positioning in the markets we compete in,” Broholm said.
Two other golf legends – Jack Nicklaus and Annika Sorenstam – also wear AHEAD products. Active players representing AHEAD headwear are Martin Kaymer, Jim Furyk, Retief Goosen, Steve Stricker and Luke Donald on the PGA Tour, and Brittany Lincicome on the LPGA Tour.
AHEAD has established partnerships with the USGA, PGA of America, and Ryder Cup as well as numerous PGA Tour events, PGA Retirement Plus and the ANNIKA Foundation.
For additional information on AHEAD, visit its website at www.Aheadweb.com.