Turn on the Tube
~ by Sherry Gillam
Cable news is still watched by many…but not too many in 2014. Seems Comedy Central’s team of Stewart and Colbert are the biggest choice when it comes 
to news. Because even though they’re hysterical, they are actually telling the absolute truth and exploring the headlines. The second choice has become the Tube…YouTube. And that is where you and your company need to be in order to build your brand and claim these target audiences for our own profit.
T.V. was always about the popularity of shows and ads placed at the right time for audiences to see and be drawn into a company’s message. What helped bring consumers to the T.V. was the news. There were massive historical moments for Americans where newscasters – well-respected men like Cronkite – brought forth horrible information, such as JFK and memorable information such as walking on the moon. The news created an audience; and when they did, sponsors and advertisers had their first shot at getting into American homes and being able to talk to the housewives who needed certain products in order to run their lives correctly.
Women were in charge then, and are still in 2014, THE target audience for almost every seller out there. Women are 90% in charge of buying everything, and YouTube has brought the younger generation of women on board to purchase clothing, jewelry, digital technology, books – you name it, YouTube is there to provide the time and ad space for all companies to make money.
On every video you watch on YouTube there is always an advertisement that is responsible for building a brand and selling a great many products. In other words, it works.
YouTube, like the Tube before it, has gained leverage with their audiences, and your social media/PR team needs to take advantage of that fact by making sure your social media/business campaigns have their YouTube moments.
The people who create and work for YouTube are artists who have found ways to leverage online video and gain huge followings with their content creators; they have that niche where they can link brand advertisers with the public – which means YOUR brand needs to be there.
YouTube understands the breakdown of content – where an advertiser needs to be in order for them to increase ROI. They create more content that makes sense for very specific audiences, and gain big partnerships with more established media players.
Americans are still, on average, watching five hours of television every day – some of those hours on YouTube. For younger generations they rely on YouTube as a daily stop to find what they want.
If you wish to harness all those millions out there who are looking for the newest product, a campaign on YouTube is a must do for your social media team. Most especially if your company is in a small niche where you need to get the word out faster for your business or franchise to succeed.
The number of people who watch television has fallen far behind the number watching YouTube on a regular basis. And for a marketing campaign, this means the release of videos on the Internet first and foremost, far before heading to T.V. or magazines.
Online promotion works – and YouTube is the ONLY ‘Tube’ you need to be thinking about.
For more information Contact the Social Media / PR Team at: BeFirst Media Group
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