2014-01-20

APLF - Materials, Manufacturing and Technology

31 March - 2 April 2014

Hong Kong Convention and Exhibition Centre

HONG KONG, Jan. 16, 2014 /PRNewswire/ -- An international team of designers will be at the forefront of the 30th anniversary celebrations of Materials, Manufacturing & Technology (MM&T), the world's biggest leather fair to be held from March 31 to April 2, 2014 at the Hong Kong Convention and Exhibition Centre.

Bicycle in white leather designed by Pharrell Williams

Bicycle in white leather designed by Pharrell Williams

Bicycle in white leather designed by Pharrell Williams

Bicycle in white leather designed by Pharrell Williams

Leather Skateboard by Greg Hervieux

Leather Skateboard by Greg Hervieux

Fair organiser, APLF Limited, kicks off its 30th year in the service of the global leather industries with a special display, dubbed "Live in Leather", that will show leather-based products developed by designers eager to explore new ways of using this noble material in furniture, house ware and lifestyle products. This special exhibit is intended to inspire designers and manufacturers to creatively utilise leather as a material and to stir the interest and imagination of buyers and consumers.

Hong Kong-based French designer Laur Meyrieux has been named curator of the exhibit. Meyrieux has designed numerous projects involving brand identity, interior design and exhibition design. Her extensive client list includes Hermes in Japan and Hong Kong for exhibition and show window design, as well as the prestigious retail boutiques of Restir in Japan.

For "Live in Leather", she has invited designers from England, France and Hong Kong to create beautiful leather design vignettes. Meyrieux will be presenting 8 of her own designs in the exhibition, including furniture and objects.

"I have long been passionate about leather - the quality and richness of this material, the wide variation of finishes and its special sense of touch. Leather has always inspired me in my projects," said Laur, "leather is an 'alive' material offering variations of softness and patina to an object."

Many other renowned designers / design studios have also confirmed their participation in "Live in Leather" including Englishman Bill Amberg. Bill designed leather goods for major brands such as Paul Smith, Donna Karan and Romeo Gigli before opening his own London store in 1996. He is noted for his interior design work, marked by the use of leather panelling, floors and furniture.

Timothy Oulton is a British furniture brand named after its founder and creative director. After leaving school at 18, Timothy Oulton began working for his father's business, "Halo Antiques". Timothy eventually took the helm at Halo and repositioned the company to focus on the recreation of antique pieces with a modern viewpoint. Halo recently opened a store in Wanchai, Hong Kong.

Domeau & Peres is the collaborative enterprise of master craftsmen Bruno Domeau and Philippe Peres who joined forces in the early 90's, bringing together their respective proficiency in saddling and upholstery. The Domeau & Peres furniture line is made in collaboration with established contemporary designers.

For the "Live in Leather" exhibit, Domeau & Peres will be presenting a number of interesting pieces including a bicycle in white leather designed by Pharrell Williams, a popular American singer turned fashion designer; a limited edition armchair in silver birch and leather by Nathalie Crasset, and a leather skateboard by Greg Hervieux.

Kong Kong-based designers, Stefano Tordiglione, Elsa de Dieu, Mountain Yam, and Karmen from Galaxy Tattoo, will also showcase their designs at the exhibition.

An interesting facet of "Live in Leather" is the participation of MM&T exhibitors who are providing the leathers required to create the prototypes. The leather sponsors include Atlantic Leather from Iceland, Nova Kaeru from Brazil, Zhenug-I Leather from Taiwan, Wipelli from Italy, and Leaton Leather and Fordrich Limited, both leather traders from Hong Kong. Timothy Oulton's Halo group has signed up to provide furniture production for "Live in Leather" 's team of designers.

For more information, please visit http://www.mmt.aplf.com.

Notes to Editors

About APLF Limited

APLF Ltd is a joint venture between SIC Group and UBM Asia. For over two decades, Hong Kong-based APLF Ltd has been providing the global leather and fashion industries with its most important meeting and trading place.

About SIC Group

SIC Group has been organising international professional events since 1926 for companies working in the leather sector. Its role is to support businesses in their development and offer them work platforms in areas of the world with high potential. With nine shows organised each year, SIC Group and its partners can take advantages of expertise that is unique in the world.

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 60 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore and Chennai organise 20 exhibitions and 60 conferences every year across the country.

About UBM plc (www.ubm.com)

UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news; follow @UBM for news and updates from across the businesses and selected members of UBM's Twitter.

For fair details, please contact:

Ms Perrine Ardouin, Director

Email:

For media enquiries, please contact:

Mr Mander Huang, Marketing Manager

Email:

Ms Chi-On Kwok, Senior Marketing Communications Executive

Email:

APLF Limited

17/F China Resources Building,

26 Harbour Road, Wanchai, Hong Kong

Tel: +852-2827-6211

Fax: +852-2827-7831

Source: APLF Limited

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