Do you have a website or blog ? Are you doing proper ‘web analytics’ for your webpage to get better traffic ? Web analytics is measuring, collecting and analyzing of web traffic to your website. The analytics could be done for daily, weekly or monthly. This anlytics could be used for market and business development and also to improve performance of the website. There are two types of web analytics such as on-site and off-site analytics. On-site analytics gives the behaviour of a visitor to your website. Means, It gives the performance of your website in commercial aspects. Google Analytics is used for on-site analytics for your website. Off-site analytics measures the number of visitors, geo location, first time visitors and so on..
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Web analytics factors
The following factors are collected during on-site and off-site web analytics.
Users
Unique hosts
Visits or sessions
Hits and impressions
Page views
Graphics hits
Downloads
Errors
Bytes
Using these factors two ways of web analytics such as Click analytics & visitor analytics are calculated. In click analytics, a special care is given to Clicks obtained on your webpage, while visitor Analytics is done for measuring the browser approach.
Web Analytics Association – WAA (Digital Analytics Association – DAA)
The WAA was founded by some of the major players in Web Analytics industry. Coremetrics, Google, IBM, Nedstat, omniture, Visual sciences and webtrends are the major companies who found the Web Analytics association. The WAA was formerly changed as DAA on March 2012. This association has several memberships, Education, Research and a certification also. If you pass the test, you can have a valuable label for you as ‘Certified Web Analyst™’ which will improve for your employment opportunities. Several corporate companies such as Apollo Group, DELL, Adidas, BBC, FedEx, HP, IBM, Microsoft and Yahoo are recruiting the certified web analytics professional for their research.
For more details
http://www.digitalanalyticsassociation.org/?page=certified
http://www.digitalanalyticsassociation.org/default.asp?page=aboutus
Web analytics Tools (Top 10)
1. Google Analytics
2. Spring Metrics
3. Woopra
4. Clicky
5. Mint
6. Chartbeat
7. Kissmetrics
8. UserTesting
9. Crazy Egg
10. Mouseflow
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