* Alchemetrics shortlisted in two key categories at prestigious DBM Awards
* Berkshire SCV firm has had record-breaking 20th year in business in 2016
Press release: 11th August 2016
Alchemetrics, the SCV marketing database specialist, is on track to complete a historic double at this year’s DBM Awards after being shortlisted in two key categories.
The Berkshire-based business will fight it out on 29th September in the Innovation in Insight-Driven Mobile Marketing category, while it looks to take home the Outstanding Marketing Services Provider title for the second consecutive year.
“Our win for Outstanding Marketing Services Provider in 2015 acted as a catalyst for what proved to be a landmark year for Alchemetrics,” said managing director Dave Gurney. “It’s fitting that we’re back on the shortlist in not one, but two categories.”
Marking its 20th anniversary in the rapidly-evolving data marketing industry, Alchemetrics has enjoyed a record-breaking 2016, maintaining its position as one of the most progressive and innovative businesses working in the MSP space.
Powered by its groundbreaking informa SCV platform, Alchemetrics has enjoyed an increase in its client base, revenues and staff numbers this year to support the growing demand for its solutions and services.
“We have continued to heavily invest in informa, ensuring that our technology is better than anything else currently available,” said Gurney. “We combine that with a dedicated, passionate team to provide software with a service to our clients.”
It is the company’s work with The Restaurant Group that led to the Insight-Driven Mobile Marketing nod.
Alchemetrics teamed up with Eagle Eye and Omnifi to launch a mobile app platform for TRG’s Frankie & Benny’s brand in December 2015. Driven by SCV data, the app provides unparalleled insight into customer behaviour, which allows TRG to execute loyalty-driving personalised marketing initiatives.
“With an incredible number of downloads on a daily basis, the app is helping TRG gain a constantly refreshed 360° view of its customers,” commented Gurney. “We’re thrilled that the judges at this year’s DBM Awards have seen fit to put the solution forward.”
An unforgettable 12 months for the business has seen awards success on both sides of the Atlantic, including wins at the DataIQ Awards, Marketing on Mobile Awards and being a finalist at the New York-based Marketing&Tech Innovation Awards.
Alchemetrics is a multi award winning Marketing Services Provider, specialising in the design, build and management of Single Customer View Marketing Database solutions.
The company’s omni-channel marketing platform is packed with innovation designed to bring data to life. With customer information centralised in one place, brands can capitalise on engaging conversational content that is personalised and relevant across all channels and devices in real-time.
Launched in 2011, the DBM Awards, organised by Database Marketing magazine, bring together database marketers, agencies, MSPs, software & solutions providers, client companies and thought-leaders to recognise and celebrate excellence in the UK database marketing industry.
The 2016 DBM Awards will be held at The Brewery, London on 29th September.
If you'd like to know more about Alchemetrics solutions, get in touch with Dave on +44 (0) 7884316346.
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