As we all begin to accelerate into the new year, and we all get too busy, we thought it would be a good time to explain once again how we, the AIPP, attempt to communicate with your our members.
In simple terms, our policy is…
“To deliver a common message…down multiple channels…multiple times…”
We know that in the AIPP we have members of different age, sex, experience, and different genres and different generational groups. Some of you prefer written communication, some email, some blog feeds and some of you prefer social media as your main communication method, and some of you simply prefer word of mouth!So, we use all of these communication channels…
1. The AIPP blog (http://www.aippblog.com) is a great resource for all topical discussions and announcements. We create new blog posts on a regular basis, and you can add the blog URL to your preferred news reader, or simply check the blog regularly yourself.
2. The AIPP Facebook page ( https://www.facebook.com/AIPPOfficial) is also a great resources for instant communications. Simply like our page and receive all our updates via your own Facebook news feed.
3. The monthly eNews is more of a consolidator these days than a news publication. The eNews is where we pull together all our news stories from the blog, from Facebook, and other information we want to publish on a regular basis.
4. The Canon AIPP APPA is such a big part of the AIPP calendar it has its own website (http://www.appa.aippblog.com). This is where you can find all information relating to the Canon AIPP APPA.
5. Equally, The Nikon AIPP Event warrants its own web site ( http://www.aipptheevent.com.au).
6. We also have our own Vimeo channel for those of you who prefer video communications (https://vimeo.com/aipp/videos). This is where we host the regular Presidents Videos and any other video messages we publish from time to time.
7. We still utilise the “Word of Mouth” communication channels. Our various committees and new Special Interest Groups (SIG) have lots of dedicated members involved in key areas, and part of their remit is to communicate what we are doing in these “special inters areas” to members in general.
The one communication channel we don’t use much these days is the good old fashioned “Written Communication” channel. At a time when Australia Post have just laid off even more postmen, and now estimate that less than 1% of all communication uses written communication, we think this channel is probably less effective, and certainly more costly than everything else we do.
So, what do you think?
Does this policy work for you?
Would you like to see something different?…Let us know, we are always open to COMMUNICATION!