The link building component of your SEO strategy can be the most important, as well as the most difficult and time consuming, task that you undertake. No SEO campaign can be complete or successful without link building, and a professional SEO company knows that. Most link building methods are automated and scalable, while others rely on traditional public relations strategies. Whatever be the method, it must be adapted to algorithm changes.
Quality Content Reigns Supreme
Content needs to have a quality about it and be from trusted sources. Whilst the old way was about building links the new way is much more about building authority behind the content, i.e. via the content creators themselves. Links that are not surrounded with content are being devalued which is why current search engine optimization strategies place so much emphasis on content. Article marketing continues to be perceived as the major tactic while broken link building, link bait and guest posts are also getting quite popular. Building links without appropriate content is not going to work as Google has tough methods to deal with ‘poor’ content. There is also a significant amount of poor content that is doing the rounds, which Google is expected to target. Google is expected to detect and hit thin guest posts too. Conversely, a professional SEO company can help businesses resolve such issues to avoid Google’s wrath.
Reaching Out to a Webmaster
Check out the tweets or posts from the webmaster’s site – gauge the flavor of the site and let it help you in your outreach. Personal communication could help build trust. It may not be easy to get there, but it does work. Spam-like attempts to reach webmasters could damage link building outreach. It is important to offer the webmaster something valuable and scalable across many sites. Your request for a personal meeting with a webmaster would usually be declined, but it is successful if hosting your link could give that website or business something of real value. However, nothing can beat personal communication with the webmaster.
Communicate With a Webmaster
Link partners should be chosen strategically. Be gentle in your approach, not pushy or sales-like. Find out what connects your business and theirs. This could greatly help in bonding the relationship. Do some research and find out what they really need. Marketing pitches won’t work because the webmaster has probably heard enough of that before. Provide something of value to the other site. They could need different kinds of articles or posts, something that would excite their readers and keep them hooked. If you are only looking to get backlinks from the site and not seriously considering giving the site any value you are not likely to be successful in your outreach attempts.
Repairing Broken Links
Broken link building can provide great link opportunities. All that needs to be done is contact the webmaster to let them know about the broken link and give them a link to some other content they can replace. Fresh content and competitive analysis are important. This basically refers to resolving situations where a website is linking to content that was deleted or altogether re-directed. An email would be all that is needed sometimes. These are definitely areas where SEO services can help. This happens because the webmaster had no idea that the content he was linking to was totally taken off the web. A professional SEO company has what it takes to repair a broken link.
In a nutshell, it involves a bit of effort to get your link building right, but with the right search engine optimization firm as your partner, you wouldn’t go wrong.