Optimizing your articles for the search engines is a very important thing to do. Realizing some article marketing tips need to be an integral part of any online marketing strategy plus it’s intelligent to prepare what you’re about to write prior to starting. SEO and internet marketing experts agree that getting top rankings for your website is becoming increasingly difficult.
Most online business owners have discovered the importance of SEO and have educated themselves, at the very least, on the basics of optimizing their sites. And since most business owners know the value of organic search results and one-way links, it’s getting more and more difficult to get your website at the top of the search engine results. But you can make it much easier on yourself with article directories. Here are four keys to making article directory submissions work for you.
Firstly, as your article has been written, you will want to submit them to the article directories. Make directory submissions part of your overall internet marketing strategy. Search engines determine your ranking by noting how many relevant and authoritative sites link to you. The more high-quality sites that link to you, the better. You’ll find that submitting articles to article directories related to your market niche is a great way to get high-quality sites to link to you.
If you’re a clever writer, you may want to write these articles yourself. But don’t worry if writing isn’t your forte. You can easily hire a freelance writer to create articles that are related to your product or service and then submit those articles to directories. Each article provides the opportunity to link back to your site via the resource box.
Secondly, create valuable content. Some business owners use article directories solely as a means of marketing their product or service, but that’s not really the point of article directories. The best way to use article directories is to submit high-quality, relevant, valuable articles to them in order to establish yourself as an authority in your field.
Your articles should be full of good information that readers will find helpful and relevant. Instead of creating a sales piece, create an article that shows that you are an expert in your industry. When your readers see you as an authority, they will be more likely to visit your website and become customers.
Thirdly, use the resource box to your advantage. When you submit your articles to directories, you have the opportunity to utilize a resource box, also called a biography box. While you want to avoid turning your article into an advertisement, you should definitely be sure to use the biography box to its fullest extent.
Don’t stop at simply adding a URL to the resource box. Instead, use it to describe your company. Include compelling information that will motivate your reader to click on the link to your website. This means telling your readers about other information that they can find on your website and playing up your experience and expertise.
Lastly, publish your content. If you’re extremely busy and don’t have time to do it yourself, you always have the option of using a company to manually submit your site to article directories. Whether you do this task yourself or have an internet marketing company do it for you, be sure that all of your articles are submitted manually.
You will find that you get significantly different results if you submit manually rather than using software to submit your articles. Submitting an article to directories is an efficient way to get one-way links from high-quality, relevant websites, which in turn increases your search engine ranking. If you don’t have the time or inclination to write or submit articles on your own, you can always hire someone to do it for you.
All in all article marketing is an effective way to get traffic to your website. It can also be the reason for high conversion rates as you are establishing credibility for yourself when you write articles. And you always have the option of hiring an SEO professional or internet marketing expert to help you determine how to make article submissions a part of your overall internet marketing strategy. People are visiting your website after reading a quality article that you submitted – and this can mean a lot in terms of sales and conversions.