Req ID: 13300BR
POSITION SUMMARY
The Field Marketing Manager is responsible for supporting all lines of business in a local market by developing and executing local marketing strategies in collaboration with local market sales teams, Marketing Product & Communications (MP&C) central service lines (e.g. brand, research, analytics, digital, etc), and the product and enterprise sales enablement teams. This position will serve as the marketing single point of contact/local market relationship manager and will be responsible for local market execution as well as assist in driving the development of differentiation strategies, programs, and objectives locally.
To succeed in the role, the ideal candidate will need to:
Create Constructive Tension: Build influence & credibility via client management/consultation & effective application of analytics. Create tension by challenging thinking & providing insights. Help internal clients be good consumers of mktg expertise
Develop Focused Plans: Develop/execute local marketing plans that identify critical strategic opportunities & place effort on the activities that yield the highest return. Deploy resources based on opportunity
Conduct Targeted Activities: develop market specific tactics and determine the targeted support needed. Develop materials that truly focus on & highlight differentiated market value
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
REQUIRED SKILLS
Leadership/Collaborating for Results/ADVANCED
Leadership/Creating Accountability/FOUNDATION
Leadership/Developing and Executing Strategy/ADVANCED
DESIRED SKILLS
Sales/Knowing Customers/ADVANCED
ADDITIONAL JOB INFORMATION
To succeed in the role, the ideal candidate will need to:
Examine Performance: Understand sales results & determine growth drivers, e.g. product, geography, client attributes, behavioral drivers, etc. Whats differentiating us & where can we upsell/cross-sell
Apply Research: understand research/insights, market analysis & Aetna capabilities to identify targeted segments/sub-segments in which we are positioned to sustain and grow
Evaluate Variables: collaborate with product, sales & research to determine which variables, when packaged together, create the greatest likelihood of purchase. Understand market nuances
Measure Marketing Effectiveness: Manage/measure activities/campaigns by establishing control groups, testing parameters & measuring effectiveness to determine and adjust approach
Qualified candidates will have the following experience & skills:
5-10 years of functional marketing experience
Proven ability to navigate complex, matrixed organizations - in a highly regulated industry
Proven client management and leadership skills
Understanding of marketing communications, social and digital media principles
Effective negotiation and critical decision-making skills, along with the ability to influence others and manage expectations
Strong relationship management skills
Excellent organization and project management skills
Excellent verbal and written communications skills
Excellent Presentation / Powerpoint skills
Ability to quickly grasp the specific requirements for business partnership
Strong analytical skills
Experience evaluating business/customer needs, developing and successfully implementing marketing communications that help achieve objectives
Results oriented with ability to manage multiple priorities in a systematic way
Builds trust by demonstrating high ethical standards and personal integrity
Strong work ethic
Please note that benefit eligibility may vary by position. Clickhereto review the benefits associated with this position.
Aetna does not permit the use of tobacco related products or drugs in the workplace.
Job Function: Marketing