Over the past year we’ve talked to hundreds of CMOs, agency executives and other marketing decision makers about mobile and we’ve seen a shift in the conversation: businesses and agencies are no longer asking “Why mobile?” With half of all Americans now owning a smartphone, the necessity for brands to be involved in the mobile space is clear. Today, we are increasingly hearing questions from executives related to the “How?” of investing in mobile. That’s why we are launching a new resource designed to offer our perspective on how to strategically approach mobile called “The Mobile Playbook”. On April 25th we will be hosting a live streamed discussion with an incredible panel of mobile thought leaders talking about how to strategically approach mobile including:
Joao Machado - Director of Mobile, OMD
Michelle Ogle - Digital Marketing and Affiliate Strategy Manager, Starwood Hotels and Resorts
Joshua Palau - VP of Digital Sales and Marketing, Comcast
Amit Shah - Director of Online, Mobile and Social Media, 1-800Flowers.com
Tune in to the Think with Google
Google+ page on Wednesday April 25th at 3pm EDT/ 12pm PDT to learn how
mobile can help businesses and agencies win the moments that matter,
make better decisions, and go bigger, faster. These panelists have all
been early movers in the mobile space and we’ll be discussing their
perspective on the 5 key questions we feature in The Mobile Playbook
that every business executive should be asking today in order to win
with mobile. We hope you’ll be there. If you have a question for the
panel, leave your questions with #playbookpanel as a comment on our
hangout announcement post the Think with Google Google+ page.
To view the Hangout on Air, visit the Think with Google
Google+ page at 3pm EDT on April 25th, look for the “Hangout on Air”
post within the stream, and click “Play” to tune in. Don’t forget to be
signed into Google+!
On April 25, look for the Hangout on Air post like the image above on the Think with Google +page and click to tune-in!
Posted by: Jason Spero, Head of Global Mobile Sales and Strategy
