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Which campaigns have you seen recently that are defining the digital marketing landscape? Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be...

 You finally did it. You spend countless hours perfecting your app and you have just launched it into the marketplace. So, naturally you should be expecting millions of downloads and money flooding in…right? After all your app has all the right widgets...

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Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...