New Offering Unlocks Advertising Insights Based on Consumer’s Mindsets During Actual Campaign Performance
MobileFuse, a mobile-first advertising company with brand-focused media solutions, announced a new measurement offering, Insight Reports, which provides clients with a deep analysis of campaign performance across different consumer mindsets. The new reporting helps clients unlock data that goes much further than standard engagement metrics, and provides transparency into what motivates a consumer to engage or not.
“Our mobile devices are with us all times of day, and during the course of 24 hours, we may enter 100 different Mindsets that impact what we find relevant at that particular time,” said Ken Harlan, Founder and CEO of MobileFuse (pictured top left). “This is both the challenge and the opportunity with mobile. Simply relying on geo-fencing or behavioral targeting has become quite antiquated, and our goal is to help our partners truly understand what the data is saying and how that can impact their entire strategic marketing plan.”
Insight Reports are made possible by MobileFuse’s proprietary Mindset Targeting-RTDP (Real Time Data Processing) platform, which analyzes and makes decisions in real time based on a combination of environmental factors including location, weather, census, events, time of day and more, then overlays this information instantly across the company’s Mindset Graph. The company has developed it’s Mindset Graph by analyzing and measuring years of campaign data against different forms of attribution.
The new reporting, now a standard offering, combined with Mindset Targeting was originally presented to select clients, and to date, clients that have seen engagement lift from 30% to 210$.
___________________________________________________________________________
Subscribe to the free Adotas.com Newsletter