Tuesday, October 16, 2012 | 10:17:00 AM
Labels: AdSense Interface
Your performance reports are the key to understanding your AdSense account activity and earnings. This is where you can get vital information about your account, quickly and easily. We’re constantly working to enhance performance reports, and so today, we’re introducing some changes that improve the usability of the reports and make them more visually compelling.
When you visit your “Performance reports” tab, you’ll notice changes like these:
The graph area covers a wider area of the screen.
The list of metrics has been moved from the right hand side to the top in an interactive scorecard.
There are new buttons for day, week and month for the usual timeline graph to allow for more control over granularity when analyzing activity over longer time periods.
You can choose “Events” on a timeline report graph or select the “Events” report from the left navigation to see how specific account changes are related to account performance.
There are new graph types available, such as pie or bar charts, to visualize the data you’re looking at. In addition, the “Countries” report shows you where your users are located on a world map:
We hope you enjoy these changes -- stay tuned for more updates. For additional information visit our Help Center and feel free to leave comments and feedback on our AdSense +page.
Posted by Daniel White - Software Engineer, AdSense Reporting
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A new look for the AdSense interface
Tuesday, August 21, 2012 | 11:40:00 AM
Labels: AdSense Interface
We’ve been making continuous improvements to the AdSense interface, whether it’s adding new features or redesigning pages you frequently use. As part of our Google-wide initiative to deliver a simpler, more beautiful experience across all of our products, in the next few days we’ll be giving your AdSense account a facelift. Your account will still have the same general structure, but you’ll notice some gradual updates to introduce cleaner design elements. If you’re also using Analytics or AdWords, you’ll be familiar with some of the updates.
Here’s a sneak peek of the new look:
One of the changes you’ll notice is the location of help content in your account, which we’re moving from the left navigation bar to a dedicated ‘Help’ link in the top right corner of your account. We’ve also added the ‘Send Feedback’ link there so you can quickly let us know if something isn’t working as intended. Please note that account support won’t be available from this link, so we ask that you continue to use our Help Center to find answers or contact forms for specific questions.
Also, when visiting the “Performance reports” tab, you’ll notice that your reports are now organized by type. Click ‘Common reports’ to access your standard reports, and then use the new date range selector. You’ll still be able to choose to either see your default report or daily account performance, just as before.
We’ll be gradually introducing these updates to AdSense accounts in the next few days, and we welcome your feedback and suggestions in the meantime. Feel free to leave a comment on ourAdSense +Page, and stay tuned to our blog for additional updates. If you have questions about these updates, visit our Help Center for more information.
Posted by Arlene Lee -- Inside AdSense Team
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Update on forms of payment available on our new payment system
Wednesday, August 08, 2012 | 7:50:00 AM
Labels: AdSense Interface , Payments
We recently let you know about upcoming improvements to the Payments page in your account, designed to provide you with a better experience and address your feedback. These changes are part of an upgrade to our payment system, and over the coming months we’ll continue to roll out these upgrades to all publishers.
For publishers located in countries where we offer payments via Electronic Funds Transfer (EFT), we’ve made improvements to this form of payment to give you quicker access to your earnings. Once your account has been upgraded to our new system, EFT payments will appear in your bank account just days after posting to your Payments page. As always, EFT payments are free of charge, less error prone, more efficient and the most environmentally-friendly payment method.
With these changes, please note that the new system won’t support check payments in countries where we offer EFT as a form of payment. If you’re located in a country where we offer EFT payments and you currently receive check payments, please be advised that you’ll need to complete a few steps once your account is upgraded. However, no immediate action is required on your part at the moment. Once your account is transitioned to the new system, you’ll receive an email notification with detailed instructions on setting up EFT payments.
For our readers who are located in countries where we don’t yet support EFT, please know that we’re working hard to improve the payments process and find ways to send you your payments as quickly and securely as possible. If you have any questions, please sign in to your AdSense account and visit the Payments section in our Help Center for the most relevant information.
Posted by Colm Keady, Partner Payments
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Ad blocking part II: Blocking unwanted ads
Friday, August 03, 2012 | 8:37:00 AM
Labels: AdSense features , AdSense Interface , Facts and Fiction
Happy Friday and welcome to the second installment of the ad blocking series! In our first blog post, we talked about different reasons for blocking ads and common myths about ad blocking. Today we’ll discuss how to block ads you don’t want to allow on your site. Once you’ve identified the ads you don’t want to show, there are a few ways to block them: by advertiser URL, general or sensitive category (limited language availability), ad network, and individual ad creative. Below, we’ll bust more myths commonly believed about blocking unwanted ads.
Myth: The ‘Allow and block ads’ tab of my account is the only place I can block ads.
In addition to blocking ads via the AdSense interface, you can install the Google Publisher Toolbarto block ads while viewing your pages in a Chrome browser. The Publisher Toolbar is a Chrome extension that lets you view up-to-date information about your AdSense account, offers an overview of your earnings and performance, and provides ad overlays with in-page reporting. For more details on this new Chrome extension, visit the Inside AdSense blog post.
Myth: Because the ad is an image or rich media, there’s no way to find the destination URL without clicking the ad and violating AdSense policy.
As a publisher, you have a few options when trying to find out which URL you want to block:
If you’re using Chrome, install the Publisher Toolbar extension mentioned above, which allows you to block ads as you’re seeing them on your site.
In your AdSense account, you can opt into the Ad Review Center where you can see all of the ads shown on your site, including text, image, and rich media ads.
Myth: I don’t see any ads in the Shown Ads tab of the Ad Review Center, but I see ads on my site. The Ad Review Center doesn’t work!
The Ad Review Center is a tool that allows you to review individual ads and choose whether or not to let them be displayed on your pages. Ads in the Ad Review Center have shown within the last 30 days. If your site has not shown any ads within the last 30 days, no ads will show in the Ad Review Center. Also, if you have very low traffic on your site, you may not see ads in the Ad Review Center. After you’ve submitted the request to opt in to the Ad Review Center, please allow 24 to 48 hours for ads to begin showing under the Shown Ads tab. Read more information about the new and improved Ad Review Center in our previous Inside AdSense blog post.
We hope that this blog post has busted some of the myths associated with the ad blocking feature. Have more questions? You can submit them by commenting on the post on the Google AdSense +page. We’ll be answering those questions in a Google+ Hangout on Air on Tuesday, August 7th at 10am PDT. We hope you can join us!
Posted by: Wesley Houser, Inside AdSense Team
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Ad blocking part I: To block or not to block?
Wednesday, August 01, 2012 | 9:10:00 AM
Labels: AdSense features , AdSense Interface , Facts and Fiction
Think of your website as your kingdom. You’re in control of what will be shown. AdSense provides strong controls that enable you to allow and block ads on your website. Ad blocking shouldn’t be thought of as a means of account optimization, but as a way to make sure you’re satisfied with the ads that are shown. Over the next few days, we’ll be busting some of the most common myths associated with ad blocking that we’ve heard from publishers.
Myth: It doesn’t matter how many ads I block, they’ll just be removed from my site.
Ad blocking should be used sparingly. Displaying all ads creates the most competitive atmosphere in the ad auction, with the largest amount of ad inventory possible competing for an impression on your site.
That said, there are some good reasons for blocking ads:
You’re sensitive to the content of a particular ad (or category of ad) and would prefer it not to show on your site (e.g., politics, sexuality, or religion).
You want to block ads from a particular company because you already have a direct advertising deal from them.
You want to block ads from a competitor of your business.
Myth: If I block low paying ads I'll make more money.
Even if a particular ad is only contributing a small portion to your revenue, blocking it will likely cause a lower revenue-generating ad to show. We'll always display the highest-paying ad, so if an ad appeared on your site, it meant that it was the highest-performing ad of all available.
Myth: I blocked some ads for a few days and my earnings went up. This means blocking helped my earnings grow!
Earnings in your AdSense account can constantly fluctuate. Your revenue depends on a number of variables from traffic changes on your site to advertisers changing their bids. Be careful when assuming that correlation indicates causation!
As mentioned in this Help Center article, we target ads based on your content and audience. The ads that you see aren’t necessarily the same ones your users see (e.g., interest-based advertisingand geotargeting). Also, ads that may seem off-topic to you as a publisher might actually be the most valuable to the user in that browsing session.
Myth: If I block enough ads, I can essentially pick the ads that will show on my site.
As Hal Varian, the Chief Economist at Google, stated in a previous post, the ads that win in the auction are the ones that are expected to deliver you the most revenue, while ensuring a good user experience. The same ads don’t always appear on your site for a variety of reasons, ranging from changes in advertiser spend to geotargeting of users.
Now that we’ve addressed some common myths, we invite you to join us for a Google+ Hangout On Air focused on ad blocking. It’ll take place on Tuesday, August 7th at 10am PDT, and you’ll have the opportunity to learn more about ad blocking and hear answers to your related questions. To submit a question about ad blocking, simply leave a comment on the post on our AdSense +page. We also encourage you to +1 questions posted by other publishers that you’re interested in hearing the answers to.
Stay tuned for part II of our ad blocking series on Friday!
Posted by: Wesley Houser, Inside AdSense Team
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Manage your AdSense account with multiple users
Wednesday, July 18, 2012 | 8:35:00 AM
Labels: AdSense features , AdSense Interface
Need to give AdSense account access to a business partner because you manage the account together? Today, we’re happy to let you know that this top-requested feature has been added to the AdSense interface.
From now on, you can invite trusted colleagues or partners to sign in to your AdSense account and also run reports, manage payment information, and generate ad code. In addition, this new user management feature can also be used to change the Google Account login linked to an AdSense account.
We currently support two types of users on an account: Administrator and Standard user. Both types of users have full access to the AdSense interface, but only Administrators can add or remove users. As a publisher with an approved account, your access level for your account has now been set to ‘Administrator’. You can invite other people to access your account, designate them as Administrators or Standard users, and later change these settings if needed.
Please note that when another person is invited to access an AdSense account, they’ll need to use a verified Google Account login that isn’t linked to any other AdSense account or application. In addition, please be aware that Google AdSense is unable to mediate access disputes between users. As a result, we recommend exercising caution when sharing account access.
You can learn more about inviting users and find answers to the most frequently asked questionsfrom existing or invited users in our Help Center.
We hope that this feature will allow you to manage and share your AdSense account in a more efficient way. Feel free to share your feedback and suggestions on our Google+ page.
Posted by Nick Radicevic -- Product Manager
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Improvements to AdSense reporting features
Thursday, May 17, 2012 | 8:00:00 AM
Labels: AdSense Interface , Earnings/Reports
We’ve recently made a few improvements related to AdSense reporting to help you find information more quickly and to address some of the most common asks we’ve heard from you. Good things come in threes -- so here are three recent updates to look for in your account:
1. View all-time reports
When selecting a date range for your reports, you’ll now have an ‘All time’ option to view all earnings, impressions, and clicks accrued since your first impression. If you used the previous AdSense interface, you may remember this feature -- it now has a new home in the current AdSense interface as well.
2. Quickly access reports from the My ads tab
We’ve added quick links to your reports under the My ads tab, eliminating the need to search for ad units or channels in your reports. When viewing your ad units, custom channels, or URL channels on the My ads tab, just click ‘View report’ below a specific line item to view performance data for that particular ad unit or channel. This feature is particularly useful if you’re looking for channel data that isn’t linked to ad units in the interface, and will help you save time.
3. Download CSVs in the correct local formatting
Just as the placement of commas and periods can change the meaning of sentences, the same is true when it comes to numbers and figures. As you may know, an amount written as $1,000.00 in the US or UK would be written as $1.000,00 in most of Europe and South America. Previously, only the $1,000.00 format was available for downloadable reports, which created difficulties for a number of international publishers trying to export CSVs to analyze the data. Now, based on yourlanguage preference, you can export CSVs with figures in the relevant format.
Have any feedback or suggestions to share? Feel free to leave a comment or post them on ourAdSense +Page.
Posted by Arlene Lee - Inside AdSense Team
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Introducing redesigned Payments pages
Tuesday, May 01, 2012 | 9:00:00 AM
Labels: AdSense Interface , Payments
To make the payment process easier and more flexible, we’ll soon be introducing some changes to the “Payments” and “Account settings” pages in your AdSense account. At the moment, this new payments interface is available to a small set of AdSense accounts, but we’ll gradually roll it out to more publishers in the upcoming months. When the new Payments page is enabled for your account, it’ll look like this:
Here’s a summary of the changes and added benefits of the new payments interface:
1. Redesigned Payment summary and Payment settings pages
- Payment method is now called Form of payment.
- Unpaid finalized earnings is now called Current balance.
- Redesigned transaction history table shows you the latest activities at the top.
- New toolbar support allows you to filter, print, export, or download transaction information.
2. More flexibility with your payment settings
- New extended timeline allows you to change your payment information until the 20th of any month.
- You can choose any payment threshold greater than the default payment threshold based on your reporting currency.
- You can also hold your payments until a specified date.
3. Improved navigation of the payments interface
- Centralized locations to manage your Payment settings and Payee profile.
- Contextual help is displayed based on the pages you navigate to.
This is just a first step towards providing a better payment experience, and we’ll continue to add improvements over the coming months. For additional details, please sign in to your AdSense account and visit the Payments section in our Help Center.
Posted by Ernest Yip, Product Manager, Payments Team
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