2013-01-30

Edited by Mark Hodgetts, Mel, Carolyn Barratt, BR and 7 others

Traffic Exchanges are an often misunderstood free to low cost advertising resource that can deliver good results to advertisers when they apply a sound marketing program.

EditSteps

1
Take your time to understand the Traffic Exchange Market and structure a campaign accordingly. Spend some time acquainting yourself with the various advertising mediums available such as full page views, banner and text ad displays and various other alternatives offered by a variety of Traffic Exchanges.

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2
Choose between five and ten highly ranked and used Traffic Exchanges and begin to build up advertising credits within these exchanges in preparation to launch your campaign. Try and allocate a set period of at least thirty minutes per day to this task.

3
Begin designing and structuring your campaign which should include a splash page ( a fast loading page with a simple message prompting the surfer to open your site in a new window), a squeeze or lead capture page ( a page designed with the sole purpose of getting the viewer to request more information from you via email) and a well written email follow up campaign that stays on message while offering the reader genuine help and assistance. Several squeeze and splash pages should be designed so that you can track effectiveness and constantly be able to adjust your pages for better results.

4
Set up an tracking mechanism to track splash page effectiveness. This can be done via Google analytics or there are specific ad tracking services available.

5
Set some realistic goals based on a formula that every lead you generate should be worth on average at least $1 per month to you.

6
Start your campaign and analyze the effectiveness of your message

7
Continually monitor results and tweak accordingly to realize profit

8
Consider ramping up profitable campaign by buying advertising credits.

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Tips

Designing your own splash and squeeze pages makes your advertisement unique and sets you above the hordes of marketing hopefuls all advertising affiliate based pages.

You simply must have a quality autoresponder service that ensures reliable follow up

Most people using Traffic Exchanges are in the Make Money or Home Business Niche. Advertising programs designed to help them improve their business are consistently effective

It really pays to have your own domain and website/blog

Split test everything

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EditWarnings

Never advertise a product for sale—always leave it to the follow up

Do not include videos (take too long to load)

Do not advertise Clickbank products—annoying popups can get your site suspended

EditThings You'll Need

Splash page creator

Autoresponder

Web hosting (not essential but highly recommended

Ad tracking service

EditRelated wikiHows

How to Effectively Advertise

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