We’ve been hard at work creating resources to help you get even better results with ActiveCampaign. To that end, we’ve created case studies, usage scenarios, video walkthroughs, and we continue to have some fantastic collaboration going on in the ActiveCampaign Community. If you haven’t joined yet, I don’t know what you are waiting for… stop in and introduce yourself!
Walkthrough videos:
We have created short, fast-moving walkthrough videos for:
Contacts
Importing contacts
Creating a form
Tags & custom fields
Contact & lead scoring
Creating a score
Dynamic scoring
Leverage scores
Integrations
Integrating with Google Contacts
ActiveCampaign WordPress plugin
Campaigns
Overview of campaign types
Create a campaign & list segment
Campaign reporting overview
Automations
Create a “welcome email” automation
Testing your automation
Deals & CRM
Setting up your first pipeline
Add email to deals
Managing your workday
Automating your sales processes
Site Tracking
Setting up Site Tracking
Leveraging Site Tracking data
Is there a video tutorial that would be helpful to you? Let me know in the comments section and we’ll add it to our list.
Case studies:
How ApproveMe Uses ActiveCampaign to Generate 1,600% More Profit
What makes a product launch successful? Some products are runaway hits right out of the gate and other equally valuable ideas seem to fizzle and disappear. What’s the secret? In [this case study] you’ll learn exactly what ApproveMe did right pre-launch (it started with building a list…), how they managed their launch, and continued its momentum with some slick marketing automation surrounding users demoing their SaaS.
How Codal Differentiates in a Crowded Market
With so much noise, and so many marketing messages being sent constantly throughout the day, it’s easy to get overlooked. How do you stand out and get noticed when your competitors are offering similar solutions and putting out similar content? Being an established, qualified provider isn’t enough anymore. Codal, a full-service consultancy firm, is in one of today’s most crowded and cut-throat markets — software development. See how Codal uses ActiveCampaign to hone and deliver its content marketing for maximum effectiveness and how they use the integrated email, automation, and sales CRM features to seamlessly move leads from marketing to one-to-one sales and achieve better results with alignment.
How SAGU Competes Against Larger Universities
Competing against companies with overwhelmingly bigger budgets and much better brand recognition can feel like a losing battle. See how SAGU leverages a relatively small marketing team and budget to attract students by appealing to a very specific demographic and then using marketing and sales automation to manage their leads, stay organized, and deliver targeted messages as the perfect time.
Would you like to be featured in a case study? We are always looking for examples of how our email marketing, marketing automation, or automated sales CRM features are helping businesses succeed. If you are interested, contact us at help@activecampaign.com and tell us a little about your company and the results you’ve created with ActiveCampaign.
Usage scenarios:
Tips for resellers: Strategies and automations to get more reseller accounts
If you are an [ActiveCampaign reseller] hunting for strategies to bring on more users, you’ll learn a lot from this tutorial on setting up automated campaigns from lead generation all the way through your sales pipeline.
Webinar business: Generate more leads in less time with automated webinars
Webinars are popular because they work — they are engaging, visual, and have a high perceived value. But, they are a lot of work. This use case will help you automate as much as possible using GoToWebinar, Zapier, and ActiveCampaign.
Gym franchise – Grow customer base + automated customer onboarding
This use case covers how a business can use forms to generate leads, email marketing to nurture those leads, and lead scoring to qualify those leads so that they know who to focus their attention on, and then automate the customer onboarding process.
Bootstrapped SaaS – Moving users from “free trial” to “paying customer”
By feeding events into ActiveCampaign, you can create marketing that responds and adapts to the behavior of individual users. In this way, you can target groups of users with messages that help them want to upgrade to a paid plan.
Real estate company – Lead scoring to get more buyers
Real estate companies, in particular, collect an enormous amount of leads but only a fraction of those leads will ever turn into sales. With lead scoring, a real estate business can identify those prospects that are ready to buy and move those still early in the buying cycle further along by sending them more homes along the lines of what they are looking for.
Stock photo business – Grow sales with marketing automation + SMS flash sales
Using date-based email marketing, seasonal sales, and SMS flash sales to increase purchases.
Community discussions:
The community has turned into a great place for idea generation, automation sharing, and finding new tools. Here are some of the hottest topics from the past week:
What template did you use to create your digital marketing strategy?
You know, one minute you’re reading great blog posts about remarketing using Google’s Smart Lists. Then next second you’re reading about AdRoll being better for remarketing because it can remarket to Google’s audiences AND Facebook audiences. I say, hmm, let’s just go with AdRoll so I create these remarketing campaigns on one platform instead of two. Then I see… Continue reading
Do you use freelancers? If so, where do you find them?
Where do we find credible, cost-effective, and helpful freelancers? Whether it’s a developer, copywriter, or designer, sometimes you need someone quick, or someone to bolster an ongoing long-term project, but how do you go about finding that person? Continue reading
How I got +201% new subscribers per day
Hi everyone, I just wanted to share a quick result I recently had. I went from offering one lead magnet to offering 4 lead magnets on my website and my new subscribers per day doubled (I saw a +201% increase). I ensured that my lead magnets where very specific and their relative optin forms were placed on relevant pages (just one per page). Adding lead magnets may take some time, but it’s very well worth it. Continue reading
Where do you get your stock photography?
Going beyond Death to Stock, where do you get your stock photography for your campaigns? With an ever-growing emphasis on fresh compelling creative imagery, it’s hard to keep things fresh. Where do you luck out? It’s really not luck, you say? Where do you get yours? This is the best repository I’ve found… Continue reading
Join in and start collaborating with ActiveCampaign users who are just as passionate as you about becoming great digital marketers and growing their business. Join now
Best of the blog:
In case you missed them, here’s a round up of some of the best recent blog posts:
Content Marketing Toolbox: 35 of the Best Tools for Creating Stellar Content
9 ActiveCampaign Users Share Their #1 Tip
A Simple Marketing Automation “Trick” that Improves Your Content Marketing
7 Steps to Create Your Best Automated Follow-up Sequence
25 Emails that Target Each Stage of the Customer Lifecycle
One last thing… what content would help you? Please let me know in the comments section so we can create it for you.