To promote scholarly research on the unique collections at Columbia University’s C.V. Starr East Asian Library, we worked closely with faculty members to initiate several symposia in 2011-2012. These symposia enabled us to promote our unique collections while building a global community of scholars who would benefit from the research on these special materials. The library employs innovative discovery methods for outreach that include hosting symposia, digitizing the remarks and presentations at these events, utilizing Columbia’s YouTube channel, and creating related websites and blogs. In this panel, Director Jim Cheng gave an overview of the vision and plan of our approach at the Starr Library. Beth Katzoff, Archivist and Public Services Librarian, discussed the case of the Makino Mamoru Collection on the History of East Asian Film (Makino Collection)*, its symposium in 2011, and the various tools she uses to promote this unique collection. These include the creation of the online finding aid (in process), the symposium webpage with links to the related digital lectures, the Makino Collection blog, and plans for future digital projects. Our next steps include facing the challenges of meeting various user needs and addressing copyright clearance issues. The focus of this talk is not to discuss digitizing items in the Makino Collection, but rather how to process and provide the means of discovery for the library’s archival materials. The Makino Symposium and its digitized presentations are the first in a series that will form a digital library of research on and online access to the unique archival materials at Starr Library. *The Makino Collection archive (over 900 linear feet) was purchased by Columbia University in 2006, processing began in September 2008, and continues today. The collection focuses on print materials mostly related to Japanese film that were collected over the course of fifty years by former documentary filmmaker and film researcher, Makino Mamoru.