(17 October 2014, London) – Keith Yonish joins APL media in the newly created role of Director of Creative Content and Partnerships, tasked with helping to shape the future company direction.
In this role, Yonish will work strategically with Media, Creative, PR agencies and their clients to create commercially funded, branded content that will be distributed directly to consumers through a multi-channel offering, including print and online, app, video and more.
APL Media recently rebranded to reflect the changing nature of the media industry as it moves to become a leading provider of multi-channel travel and lifestyle branded content.
Its portfolio includes National Geographic Traveller (UK) and ABTA Magazine. Keith Yonish said: “I’m thrilled and excited to have joined APL Media’s dynamic and entrepreneurial team at such an important time in the company’s transition. We are perfectly placed to deliver highly engaging cross-platform marketing solutions for our customers.”
Yonish will report directly to CEO Anthony Leyens and Managing Director Matthew Jackson.
Anthony Leyens said: “Keith is an exceptional commercial leader who I have known for many years and I’m absolutely delighted he has joined APL Media at such a pivotal time in the group’s 18-year history. One of Keith’s tasks will be to drive and rapidly grow our multimedia revenues with a heavy focus on branded and native content, and his considerable experience will be a real asset to APL Media.”
Prior to joining APL Media, Yonish spent seven years as the Head of Innovations at Trinity Mirror’s full service, in-house creative solutions department. Prior to Trinity, he held the role of Creative Director of Creative Solutions at both IPC (now Time Inc) and The Independent and Independent on Sunday (now part of ESI).
Over this period he was successfully involved in numerous award-winning launch, brand and sponsorship campaigns for a wide range of companies, including: Lidl, Aldi, Tesco, DWP (Deptof Works & Pensions), Change 4Life, Kraft, Kellogg’s, Nestle, Unilever, P&G, National Lottery, McDonald’s, Age UK, Open University, Vauxhall and Shop Direct.
NOTES
The address: APL Media, Unit 310, Highgate Studios 53-79 Highgate Road. London NW5 1TL. aplmedia.co.uk
For any sales enquiries please contact: Matthew Jackson, Managing Director, APL Media or Anthony Leyens, Chief Executive, APL Media, on tel: +44 (0)20 7253 9909 / e-mail: sales@aplmedia.co.uk
For editorial enquiries please contact: Maria Pieri, Editorial Director, APL Media, tel: +44 (0)20 7253 9906, or e-mail: editorial@aplmedia.co.uk
APL Media Ltd, formerly Absolute Publishing Ltd, rebranded in October 2014 to better reflect its core business. The company was founded in 1997 with its inaugural client, ABTA, the Travel Association, for whom it produced the trade title, ABTA Magazine. Since then its portfolio has grown to include: National Geographic Traveller (UK), ASTAnetwork, Destination Vacation, Supplements and Directories.
APL Media also produces a series of branded supplements for clients including The Mail on Sunday, The Guardian and The Telegraph.
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