Changes in the way search engines position websites on the internet and efforts to prevent spammers from taking advantage have added new challenges to the efforts of companies trying to sell their products and services online. 8 Digital marketing can help companies in Banbury, Gloucester and surrounding areas experience more internet traffic, greater sales, a wider customer base and increased revenues.
Search Engine Optimization
Search Engine Optimisation (SEO) is a method of increasing the visibility of a website in a search engine’s organic listings. SEO experts understand what users search for online, the best keywords and search terms. Optimising a website involves providing the right kind of content for the target audience, editing the coding to increase its relevance to keywords and increasing the number of backlinks.
Online Marketing
Using the internet, email and e-commerce are all online marketing strategies that can combine to increase a company’s sales. Leads for new sales can be gathered from email campaigns and website contacts. Online marketing activities work well with radio, television, magazine and newspaper advertising as well as direct mail campaigns to boost a company’s name recognition.
Google Adwords
Google developed a system to help companies market their products and services in the search engine and that system is known as Google Adwords. It works by having a text ad appear when users search for keywords or phrases that relate to a particular product or service. The ad appears as a sponsored link for which the company only has to pay Google Adwords when a user actually clicks on the link.
Pay per click (PPC) Management
Pay per Click or PPC management is an internet advertising model that is utilized to direct internet traffic to selected websites. Advertisers pay website owners when potential customers click on an ad. The advertisers bid on keyword phrases that are relevant to their target audiences or they pay a fixed price each time their ad is clicked, hence the term “pay per click” ad.
Social Media
Organisations that use social media for marketing purposes have experienced improved brand awareness and increased customer volumes. Some of the most popular social media agencies include Facebook, Twitter, Google +, Foursquare, Instagram, LinkedIn, YouTube, Digg and Pinterest. Social media promotes a product or service via word of mouth instead of paid advertising.
Email Management
There are a number of software products on the market today that provide email management services. Among other things, the software determines the importance of each email received based on past interaction of emails with a user’s inbox. It moves less important messages out of the inbox and into a special folder for viewing later. This allows users to focus on the most important emails first.
Web Design and Development
Web design and development is one of 8 Digital’s specialties. Using techniques like graphic and interface design, standardized code, proprietary software and search engine optimization. The web development team at 8 Digital assists companies with, not only web design, but content, network security configuration and e-commerce. Design and development teams work together to produce high quality websites designed to attract potential customers.
Link Building and Blogger Outreach
Link building involves linking blogs to prominent websites for the purpose of building a bigger audience for your products and services. Popular bloggers on the internet can help increase a company’s visibility by featuring its products and services in a blog. An excellent advertising resource, bloggers tend to have a personal relationship with their readers which takes advertising to a different level.
Google Shopping Feed Optimisation
Google shopping feed optimisation involves setting up titles and descriptions that are the same as your search keywords. The keywords should be close to the title and description for best results, and the keywords need to be relevant and informative with all associated information being accurate. It is vital that Google can find your feed easily and present it to relevant search queries.
The team at 8 Digital can help you grow your business and retain customers through the latest in online marketing strategies.