Joie design is a branding agency in Dubai for branding, advertising, direct marketing in UAE. We do online branding, direct marketing services, brand identity creation in Dubai. We specialise in brand development and increasing profits for our clients. Our strengths lie in determining the psychological message or big idea behind a brand and then we design visual language according to that big idea. Our Branding Agency in Dubai may then develop the designs to include your business cards and logo design or further roll out to other print items.
Joie Design (pronounced ‘zwa’ design) was established in Dubai in early 2008 as a premium branding agency, we believe good branding results in good business:
We specialise in brand development and increasing profits for our clients. Our strengths lie in determining the psychological message or big idea behind a brand and then we design visual language according to that big idea. Our Branding Agency in Dubai may then develop the designs to include your business cards and logo design or further roll out to other print items. We follow a tried and tested method that provides our clients with a peace of mind in the knowledge that the end product will improve business. Some items that we typically roll out to are as follows:
Online Branding, Strategic Business Messaging, Product Innovation, Brand Research, Insight, Brand Strategy, Brand Architecture, Naming, Brand Identity Design (inclusive of logo), Corporate Branding, Personal Branding, Presence Branding, Packaging Design, Brand Collateral,
e.g. Business Cards, Brochure ware, Websites, Logo Design and Development, Annual Reports, Copywriting, Photography, Illustration, Translations, Advertising Campaigns, Digital Design, Signage and Wayfinding, Packaging Design, Portfolio Design, Visual Identity Guidelines, and much much more!
WHAT WE OFFER?
At Joie Design, we prefer to help our clients with all their communication requirements. All communication, whether internal or external, should hinge off the brand platform. As a result we can assist with everything that is tied to this brand platform. These items typically include:
– Business Cards
– Brochureware
– Website Design and Build
– Visual Language Creation
– Logo Design and Develpment
– Annual Reports
– Copywriting
– Photography
– Illustration
– Translations
– Advertising Campaigns – Conceptualisation through to Finalisation
– PR
– Marketing
– Advertising – Plans for an entire year
– Digital Design – including online banners, Corporate Videos, TVC’s
– Signage and Wayfinding
– Packaging Design
– Portfolio Design
– Brand Identity Guidelines
– and much much more!
HOW WE WORK?
We split all projects into 3 phases, Immersion, Inspiration and Implementation. These stages include the following:
1. IMMERSION
Planning – We will require comprehensive project briefing and meetings with key dignitaries and stakeholders.
Key Interviews – Based on the size of the proposal any relevant interviews will be conducted.
Research and Insight – Competitor research and insight on the project will be undertaken to best understand the clients business landscape and best practice.
Recommendations – A brand platform (AKA big idea, brand essence) will be formulated and presented including our recommendation based on previous findings.
2. INSPIRATION
Concept Design – This stage showcases unique design routes with visual example of what the final product could look like on sample items like business cards, letterheads, vehicles or other relevant items. The Visual language is a significant part of your brand and this along with the logo is typically resolved here. The fees page within our proposal will highlight the number of routes which is normally 3 and then the number of applications in each route.
Applications – On approval of a route above, the selected route will be rolled out to all the applications as listed on the fees page.
Design Refinement – Once all is laid out and designs finalised, the client has the opportunity to fine tune. We allow for 3 refinements in stages 2.1 and 2.2 after which further refinements will be charged at our standard daily rates.
Sign Off – Approval of all deliverables required to commence to final phase.
3. IMPLEMENTATION
Finished Art – Artwork is prepared to ensure it is print ready or ready to go live. No production commences at this stage.
Specifications – Artwork is accompanied by a document detailing paper stock and any special finishes for the printers attention, should external printers be used.
Production – It is advisable that Joie Design manages the print/production process to ensure colour accuracy and attention to detail. We work closely with a preferred supplier and can pass special rates on to the client. Production costs can be supplied upon request.
Health Check – A brief visual and strategy audit is taken to ensure designed items match the brand intention. Outcomes of the audit will be addressed on a case by case basis.
Design work is normally presented in PDF format in a bid to save paper. Our process is based upon a proven formula which allows each project to be viewed as a unique project, though maintaining the consistency the brand-expressions-framework above facilitates. Each proposal will detail the exact deliverables a client can expect.
WHY BRAND DESIGN?
A clear strategy based brand provides customers, decision makers and employees with a sense of belonging and helps build trust.
A brand that is aligned with the strategy creates a story, an emotion and a promise. This causes a brand to remain locked in the consumers memory.
Brands developed using the better methodology create a brand according to a strategy (AKA; a big idea, a brand essence, a brand platform). This acts as a plumb-line and a reminder to which a company can align itself and maintain consistency.
A well designed brand helps break through a consumers wall of indifference and can create “product lust”.
Visual triggers within the brand create emotional connections. Heartfelt connections will keep bringing consumers back.
The power of perception (a brand) positively influences a buying decision. Statistically branded companies do better in tough times compared to unbranded or poorly branded products.
Prospective clients will generally make a snap decision about a brand based on whether they like what they see. A well branded company will inevitably target its key audience at the strategy stage resulting in a favourable snap decision.
No branding, no differentiation, and if there is no differentiation, there will be little long term profitability.
A brand is psychology and art brought together to act as a promise to the consumer.
CONTACT US
Preferred Contact: 0097150 – 1047830
530 Saaha Offices, Block B
Souk Al Bahar Downtown Dubai
PO Box 500033 Dubai, UAE
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