Marketing And Selling On Web
Advertising on the Web involves internet promoting to reach out to potential customers. It requires creativity like designing, development and technical aspects like advertising and promoting. Affiliate marketing, email marketing, internet search engine advertising and interactive promoting are all different facets of Online marketing. It also includes sales, public relations, information management and customer service. Ever since the advent of Web, it is widely used for all kind of purposes. One of the features of Internet, some helps in doing enterprise, shopping, etc, from the comfort of the house. According to a research, a quarter of the Web users shop online. It has also helped grow electronic commerce and Online marketing is a part of electronic commerce.
Direct marketing tactics like television and radio commercials, mails, and newsletters are the inspirations for Online marketing, which involves direct response advertising methods and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two enterprise models to which Affiliate marketing can certainly be linked. B2C businesses were the first to start when Online marketing originated. They are corporations that sell directly to the customers. B2B companies are meant to do enterprise with each other.
Internet websites designed for Internet marketing are slightly different than others. One can find peer-to-peer modeled sites which are used to exchange services and products between each other. Other is name-your-price, where the customers have to specify their price range that they could spend and select items that fall in that budget range . Priceline.com is an example of such a site. Amazon.com is an internet site that happens to be based on find-the-best-price model, where customers might find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.
The businesses who use Online marketing are at an benefits. They never need to put in large amounts of energy and time in Internet marketing like other old fashioned methods. With the help of only few resources national and international markets can be reached. Because of very low investment, even small enterprises are turning to internet marketing. Web sites and blogs have been developed for this purpose. Internet marketing is advantageous inside the sense that the data is easily available on the Web. Newsletters could be directly sent to customers and if it does not contain the information they are seeking, they can certainly search for information about the product online, earn a decision and purchase it online itself.
One of the factors that hinder the growth of internet advertising is delayed loading of the page. The website pages that take lots of time to download test the patience of the consumer. To add to that, if the businesses design complex websites with many graphics and animations, it will slow down the speed even far more. Another minus point of internet advertising is that the customers cannot feel, taste, smell or try products to be able to generate a good decision. To over come this, some of the internet stores have created liberal return policies with the help of which the customer care is guaranteed.
Another biggest threat of internet shopping is identity theft. Paying internet using charge cards, e-checks are susceptible to hackers and information could be stolen and used. Many hackers and web sites have been caught who were involved in exchanging of personal information. The majority of the web sites have taken measures and included good security on their sites. Among the best methods is encryption. When the data is being transferred between 2 computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to recreate the data to its original form.
Internet selling is influencing all kinds of businesses like banking, promoting, music, etc. Instead of going to a store for buying cassettes and CDs, music can be bought online. Financial institution transactions like depositing, withdrawing, transferring funds, and paying bills are all performed online. Huge amounts of dollars are invested every year in online marketing alone.
Wole Lawrence is the ceo of MB worldwide, a New York Internet Marketing and NY SEO Firm. For more information on small company advertising, visit his blog.
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