Wal-Mart stores on the 28th Changjiang how breaking closure of commercial real estate
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November 12, Hefei Changjiang Wal-Mart store closure announcement posted: 28th of this month will cease operating. Yesterday morning, more than a hundred employees closed shop because of dissatisfaction with the placement, and management personnel to discuss the supermarket, only to conflict with security, leading to two employees were hospitalized treatment. Currently, the matter is still under discussion process which is the second Wal-Mart store in Hefei Yangtze River in July this year after Wal-Mart Huangshan Road, Hefei close second Wal-Mart. It is understood that the next three years in China, Wal-Mart will set up 110 new new site, on the other hand, will be based on market assessments of the poor performance close some stores, the number of Wal-Mart stores in China accounted for nearly 9% of the number of Wal-Mart supermarket in spite of the Yangtze River branch divergent reasons closure varies, but the industry is generally expected that the economic situation is less clear in the larger environment, similar to Wal-Mart stores in the closure of Yangtze commercial real estate situation is worsening just a microcosm, is likely to lead to Hefei, the domino effect of the commercial real estate business the Breitling Blackbird overall amount of excess body
According to related statistics, as of June 2013, the city has been opened and the construction of commercial complexes or shopping malls more than 56, with a total construction area of over 17.8 million square meters. According to Wan Hefei urban population, per capita commercial area is up to 4 meters, more than an average of 2 square meters of developed countries in Europe and America more than 2 times the standard, which does not include commercial complexes in addition to other than the traditional retail space in Hefei City government district surrounding Swan Lake, for example, the region around the Swan Lake, north and south sides gathered Swan Lake Wanda, earth, MIXC and Hua Bangshi Trade City and other large commercial complex, preliminary statistics overall body volume has more than one million square . According to the plan shows Hefei, Chief Cultural District remaining acres of reserve land, still business-oriented. Large commercial complexes and shopping centers is still accelerating the pace of building Hefei Qingyuan Real Estate Institute deputy director Guo Hongbing said waterfront business centers around the world, such as the island of Manhattan, all concentrated in the commercial distribution of water on one side, it is a good The formation of regional cluster effect. The Swan Lake surrounding commercial contrary, are scattered, are far from each commercial body. Although objectively divided their market reach, but not conducive to the formation of the overall macro-business clusters center. Because each complex range of radiation is limited, so from the commercial center of the cluster effect this point of view, but also greatly reduces the attractiveness of the shopping group limited urban population is clearly insufficient to support the amount of excess body positioning high-end commercial operating trap dilemma
So, complex panerai luminor marina automatic commercial rush to get together even launched, because the market demand it?
Obviously not so simple, Xinhua property several joint first housing part, on Swan Lake surrounding commercial body operators to investigate the situation. Found around Lake Swan has opened commercial projects, without exception, are faced with the harsh reality of the lack of popularity Hefei University Real Estate Institute deputy director Ling Bin believes, Hefei current commercial real estate, there are still blind expansion tendencies. Performance in some developers to develop commercial projects, ideas stay in the shop to buy the facade of the lower lid level, rather than focusing on operations, focusing on training and investment in the market positioning also always tend to end international, essentially homogeneous Tag Heuer Formula 1 ladies main store phenomenon is very serious. I also introduce you to introduce Starbucks Starbucks, you sell Patek Philippe I sold Vacheron Constantin. The big brand's expansion plans may not be able to keep up with the pace of business expansion, but also led directly to the stores layout intensification of competition for resources. Part of complex business investment, in order to enhance the overall image regardless of the cost to introduce heavyweight brands, and even out of the favorable conditions for long-term rent-free. This is undoubtedly the commercial center directly reduce the level of profitability, business center overdraft growth potential Meanwhile, the income level of residents may not be able to keep up with the so-called main stores sales growth in demand, on the one hand people do not buy high-end brands, the high positioning will discourage most people, reduce traffic; hand traffic led to the main store low level of profitability is low, expansion plans thwarted, thus forming a vicious cycle commercial body still uneven distribution of market opportunities
In addition, the city district commercial complexes and business centers, also exist in the distribution of non-equilibrium situation. Generally concentrated in the southwest area, such as Shushan, concentrated along the Yangtze River Road, yellow periscope plate, Swan Lake, and many other business sectors gathering area which Hefei overall layout of the industrial economy is also consistent. The Pack River and the old town Yaohai, commercial body layout is relatively less than normal. Among them, Yaohai modern business center is currently concentrated in the victory along the road, in dollars a Times Square as the center, the old train station will soon land transfer, business planning area of ten thousand square. In addition, a Glorious Global Center under construction, the East Second Ring Road and the intersection of the Yangtze River East Plaza, Po Yip Opened expected. The large area of the Yangtze River Road south, because of historical reasons, concentrated a large number of heavy industries and shanty towns, extremely scarce commercial center on the scale of the old industrial base in succession with the relocation of the transformation, the film area there is a big business opportunity business sleepy How to break Bureau
Xinhua property reporters that the crisis is twofold, one dilemma, the second is how to achieve business opportunities for commercial real estate collapsed, on the one hand the government level to actively guide and promote a more rational commercial complexes and commercial centers evenly distributed, so that Economic Development Area dividend benefit every one every social group. On the one hand developers should abandon the traditional commercial real estate development model, more emphasis on commercial real estate operations. For commercial atmosphere of the culture, to do fight a protracted war, can not be impatient. Investment has become more concerned about people's consumption habits and consumption levels, based on meticulous market research and adopt a more precise positioning of the business. Business should be positioned high ground gas instead of blindly international Meanwhile, the commercial real estate operating companies, the commercial positioning of random adjustment to changes in market needs to be throughout the entire operation process, to achieve dynamic management. Rather than at the beginning of Merchants will be able to overnight.