Workplace location:
Headquarter: 500 SW 39th Street, Suite 200, Renton, Washington, United States, 98057
Education level required: Education level not specified
Experience level required: Specialist (can work as mentor)
Carier level: Manager (Manager/Supervisor of Staff)
Sr Manager, Social Media
Location:
Renton, WA
Job Code:
287
# of openings:
1
Description
Seeking new career opportunities? Consider taking on an exciting and challenging role at Parallels. We are a private, profitable and rapidly growing global software company with offices in 14 countries. Discover a career you love and contribute to our continued success in leading the innovation of cloud services enablement and desktop virtualization. We are recruiting for many roles around the world, including this one:
Senior Manager, Social Media
We are seeking a social media expert with proven track record of developing and managing appropriate channels to grow audience, engagement and sharing. Insights and vision to identify, engage and build relationships with targeted social media influentials and communities to add value and grow brand awareness. Demonstrated and proven capability of growing a loyal following of customers, fans and advocates to fuel word of mouth marketing efforts to grow new business. The ability to develop and implement global strategy, execute locally and coordinate execution in international markets by collaborating with cross-functional internal teams and agencies to dramatically improve global footprint and influence. Experience with using social media analytics and tools to measure and optimize performance and provide actionable insight.
Core requirements for the role include:
Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into overall business strategy.
Lead and collaborate with global cross-functional teams, both internal and agencies, to proactively develop an orchestrate integrated strategies, tactics, content calendars, social campaigns to support marketing programs and reactive opportunities to build audience and engagement in owned social channels, influential relationships and online communities.
Monitor and analyze social media channels and trends and their impact on the company brand; collaborate with cross functional teams to develop and refine best practices and programs to improve results.
Strong and stylish writing, with the ability to communicate in a variety of different and authentic voices appropriate for each core audience and channel, frequently posting new content to the Internet; developing and/or revising text and content for other venues including Facebook, Twitter, YouTube, LinkedIn, Google+, online communities, blogs, etc. Must demonstrate the ability to write professionally for varied audiences and consistently meet tight deadlines. Excellent verbal and written communication skills, strong attention to detail and prior blogging/Internet experience.
Demonstrated experience tying social media tactics and impact to SEO, such as key words and meta tags is preferred.
Oversee and contribute to online community management, collaborating with cross-functional teams to interact with customers and fans in real-time on various web platforms; posting engaging and value add content, sparking discussion on various social channels, offering solutions and mediating conversations, a knack for research and willingness to work during nonstandard business hours.
Track, analyze, optimize and report on social media programs to help meet objectives. Experience with social media tools such as SimplyMeasured, Facebook Insights, Sysomos, HootSuite, Klout, etc. preferred.
Gather, discern and prioritize social media industry at both a global and country level (Germany, Japan, etc.) and global customer insights and trends; proactively share insights and best practices to evangelize and educate internal teams and agencies.
Degree in communications, marketing or a related field; 3-5+ years of marketing or public relations experience including demonsratable social media and networking experience; and a strong familiarity with online marketing best practices.
Active and engaged participant in social media (include links)
Personal Klout score of 40+ preferred.
High energy and can-do attitude with demonstrated experience developing creative strategies that deliver measurable results
Parallels is a Red Herring Global 100 winner, an award that is given to the leading private companies from North America, Europe and Asia, recognizing their innovations and technologies across their respective industries.
Our Parallels Desktop for Mac software is the worldwide leader in enabling users to run Windows applications on a Mac without rebooting, with a 78 percent market share1 and is used by more than 50 percent of Fortune 200 companies.
Parallels Hosting and Cloud Service Delivery solutions enable service providers to deliver and profitably grow hosting and cloud services for more than 148 million small businesses worldwide. And that’s just the beginning.
Founded in 1999, Parallels offers a dynamic environment at a truly global company with more than 950 employees, 10 million customers, and 800 partnerships including Microsoft, Apple and IntelPlease.
Parallels is backed by leading VC firms including Bessemer, Insight Venture Partners, and Intel Capital.
Last modified: 08 May 2014, Thursday