A Lawyer Digs Into Instagram’s Terms of Use

Social media have so thoroughly infused our everyday lives that calling them “ubiquitous” seems inadequate. Facebook, Twitter, Instagram, YouTube, Snapchat, and others take up an astonishing amount of our time, bandwidth, and attention, and have become indispensable business and marketing tools as well.

While it’s easy to think of these as neutral platforms for users’ interaction, we must bear in mind that each is a functioning business, governed by its balance sheets and accountable to its owners. Accordingly, each requires users to agree to its Terms of Service and Privacy Policy before creating an account. These agreements tend to be long and rather arcane, yet the average time spent reading them is between 6 and 8 seconds.

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