Caroline Vreeland, Julia Haart, Shea Marie, and Mia Moretti at the La Perla SS17 Presentation during Milan Fashion Week
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LA PERLA SPRING SUMMER 2017
LA PERLA LAUNCHES IT’S READY TO WEAR COLLECTION DEVELOPED THROUGH A UNIQUE KNOWLEDGE OF THE FEMALE BODY
FRIDAY, SEPTEMBER 23, 2016
PALAZZO CLERICI - VIA CLERICI - 5 - MILANO
LA PERLA SPRING/SUMMER 2017 COLLECTIONS
Julia Haart, La
Perla’s new creative director, interpreted the concept of liberation in
every aspect of her first season. The designer approached the
collections with a deep connection to the brand’s founder, Ada Masotti, a
corsetière who opened her own lingerie laboratory in Bologna in 1954.
Ada Masotti designed lingerie with attention to how women wanted to
feel: sensual, beautiful, and comfortable with themselves. As a female
Creative Director, Julia Haart shares these values. Among her fixed
principles is the desire to liberate women from sacrificing for beauty:
curves are intrinsic to feminine identity, and clothes must begin with
an understanding of women’s bodies. In the women’s ready-to-wear
collection, the designer created clothes with lingerie-expertise
inspired by the brand’s close-cut know how. Clothes embrace the body
like perfectly fitted lingerie, with fabrics tha!
t feel
as good on the inside as they look outside. The pieces can be worn by
all women on all occasions.
READY-TO-WEAR
Julia Haart envisioned a journey of
liberation through flowering blossoms, geographic maps and colorful,
shimmering silk forms as the visual thread that runs through the
ready-to-wear collection. The beautiful designs rendered in soft
bi-stretch fabric move as the wearer moves, revealing an expert
understanding of the female form, the real DNA code of La Perla.
Prints in the collection are eyecatching: the topography of a fjord
is transformed into micro and macro motifs, blooming roses reveal
entrancing maps nestled amongst their petals in a classic stripe, and
dazzling colors illuminate cascades of floral bouquets. The prints adorn
closefitted jackets, and highwaisted tailored shorts paired with
bralettes and vests that take cues from bustiers, but enhance curves
without any traditional wiring. Three showstopping long dresses anchor
the collection’s red carpet appeal: a shirt collar is the perfect
counterpoint to a high slit, the fjord print is dotted with hand sewn
sequins, a calligraphyesque “Autografo” motif embroidered over stretch
silk with black inserts emphasizes the décolleté, and silk georgette
embellished with soutache inserts plays with sheer detailing at the
sides and neckline. These looks are dazzling and refined, but move with
stretch to adapt to the female form on the body.
Special attention has been dedicated to Essentials that truly meet
the core needs of women’s wardrobes. A bistretch, cool wool Corset
Jacket is the undisputed protagonist of the collection, embodying the
feeling and support of lingerie with internal cups and finely tailored
darts, sized according to bust for the perfect fit inside and out. It
fastens with a row of hooks and can be worn without additional
undergarments: they are built in. It can also be worn as suiting in its
dress version, or paired with new soft wool leggings.
Iterations of the standout jacket are also shown with highwaisted
slim cut pants and loose, flowing silk pants. The very same tailoring
strategy is at the core of shirts shaped to the body and Tshirts
designed and cut for the feminine form, made from silk, cotton and
stretch.
LINGERIE AND NIGHTWEAR
Embroidered tulle, Leavers lace and
macramé are La Perla heritage fabrics and form the starting point for a
collection that has been updated with modern silhouettes like the
boy-shorts. In particular, Julia Haart focused on variations of the bra,
such as the non-wired pushup bra or the triangle bra with a plunging V
neck, which offer unprecedented possibilities for wear and an entirely
new feeling of freedom. Alluring macramé reveals its talent for flirting
with sheerness in the babydoll, alternating with nude tulle and silk
georgette inserts. This fabric becomes the star of not only bras,
bodysuits and briefs, but also of a silk dress into which lingerie style
codes have been flawlessly translated.
The “Autografo” embroidery is reminiscent of calligraphy that has
been sketched over the body, created by an impalpable nude stretch mesh,
embroidered with seductive motifs. Here, the bodysuit takes center
stage, creating the illusion of being a set thanks to the invisible
tulle inserts.
There is no short supply of versatile pieces that elegantly toe the
boundary between lingerie and clothing: graphic tops, bodysuits in soft,
stretchsilk yarn wrap around the body like a caress.
COLORS: black, silky white, nude, sky blue and red.
BEACHWEAR AND RESORTWEAR
Cascades of pearls outline the
curves of the body, transforming onepieces and bikinis into garments
begging to be worn both on and off the beach. The color block trend has
been freshly interpreted in geometrically-shaped pieces inspired by the
allure of the unforgettable bikini worn by Ursula Andress in her turn
as a Bond girl in the 1960s. Vivacious energy exudes from these pieces,
adorned with stylized starfish, brushed stripes, city maps and colorful
plastic panels.
A sensual back is emphasized with cutout accents, while plunging
necklines and boy-shorts reveal a new side to swimwear’s personality.
Bikinis and onepieces are offered alongside a versatile RESORTWEAR
collection conceived to be the 24/7 vacation wardrobe. Fluid bistretch,
crêpe and georgette silks, soft viscose and fresh cotton emphasize the
effortless femininity of each and every piece.
An elegant cape with contrasting trim and a twotone dress with
paneling contributes to the casual glamour of the collection’s rompers
and shorts, all of which can be worn at the beach, on a yacht or at a
pool party. Special attention has been paid to warmweather jumpsuits,
which flow over the body, making them the perfect alternative to an
evening dress. Cotton stretch seersucker coverups with multicolored
mosaic print that echoes the color palette of the bathing suits are
designed with white bands that emphasize shape, and curve around the
body. The same mosaic design found in the print transforms into a
seductive spider web in the collection’s blockcolor knitwear.
COLORS: cobalt, lagoon blue, red, fuchsia, purple, nude, white and black.
ACCESSORIES
D'Orsey sandals are coated in sparkling
sequins and also feature shimmering reflective accents on the shiny
upper. Leather platform sandals with crisscross straps boast sleek,
ultra-feminine lines. Pumps and booties feature a surprising accent:
lacquer heels with streaks of color. Perforated leather mules adorned
with floral motifs – inspired by the precious decoration of the
signature Petit Macramé collection – represent the extension of lingerie
style codes to the realm of accessories. Flat leather sandals with a
chain accent and a hand enameled suspender hook complete the
collection.
Signature details and a sleek design mark the distinctive look of the
new python leather Hook Bag with hand enameled metal suspender hooks.
The slight curvature of the front stitching meets the iconic hooks,
reproducing the sensuality of suspenders. The rubbereffect matte black
and glossy electric-blue are each versatile. The glazed horn charms
bearing the letters “LP” feature as an exclusive detail on all the
bags.
This precious detail also characterizes the Ada Bag, an homage to Ada
Masotti. Its ageless modernity was inspired by the vision of the
brand’s founder. This on-the-go model comes in different versions of
python or in black calfskin. The leather clutches are veritable mini
universes that will hold everything you could need for a special
evening. The handcrafted beadandsequin detailing creates reflections
and harkens to the floral feel of the readytowear collection.
LA PERLA SS17
Run of Show
LOOK 1
Essentials Corset Jacket
Essentials Wool Leggings
LOOK 2:
Autografo Bodysuit
LOOK 3:
Essentials Bustier Shirt
Essentials Legging
LOOK 4:
Autografo Slip
Autografo Thong
LOOK 5:
Essentials Wool Romper
LOOK 6:
Autografo Bra
Essentials Silk Pant
LOOK 7:
Essentials Wool Jacket
Essentials High Waisted Legging
Macrame Tale Carioca Bra
LOOK 8:
Maps in Bloom Silk Vest
Maps in Bloom Silk Legging
LOOK 9:
Maps in Bloom Silk Shirt Dress
LOOK 10:
Autografo Embroidered Shirt
Essentials Skinny Pant
LOOK 11:
Maps in Bloom Silk Bomber with Paillette Detailing
Maps in Bloom Silk Short with Paillette Detailing
Maps in Bloom Silk Bralet
LOOK 12:
Autograph Silk Embroidered Gown with Tulle Overlay
LOOK 13:
Macrame Tale Bra
Macrame Tale Boy Short
LOOK 14:
Macrame Tale Cocktail Dress with Corset Lacing Detail
LOOK 15:
Silk Slip Dress with Archival La Perla Lace Appliqué
LOOK 16:
Fjords Double Breasted Silk Blazer
Essentials Silk Wide Leg Trouser
LOOK 17:
Fjords Silk Shirt Dress with Hand Embroidered Detailing
LOOK 18:
Summer Energy Bikini with Plastic Insert
LOOK 19:
Beyond The Beach Jumpsuit with Ombre Pearl Detailing
LOOK 20:
Geo Chic Printed Silk Blazer
Geo Chic Printed Silk Bralet
Geo Chic Printed Bermuda Short
LOOK 21:
Silk Vest with Soutache Embroidery Detail
Silk Wide Leg Trouser with Soutache Embroidery Detail
LOOK 22:
Beyond The Beach Scarf Dress Coverup
Pearls Fall Sculpted Bandeau Bikini Top with Ombre Pearl Detailing
Pearls Fall Bikini Brief with Ombre Pearl Detailing
LOOK 23:
Color Power Color Blocked Bikini Top
Color Power Color Blocked Bikini Brief
LOOK 24:
Beyond The Beach Knit Dress
Black Bikini Brief
ABOUT LA PERLA
Founded in 1954 by the talented corset maker
Ada Masotti, La Perla is the leading Italian lingerie and beachwear
maison. Artisan heritage, knowledge of the female body, a blend of
innovation and tradition and a strong Italian identity are the founding
values of the La Perla universe. In the second half of 2013, the company
was acquired by Pacific Global Management, owned by Silvio Scaglia’s
family holding and already active in the fashion industry through the
world’s largest model management network, operating under the brands
Elite, Women and The Society. La Perla sells its creations through a
network of flagship stores, shop-in-shops and corners located in the
heart of the most important fashion districts, as well as being present
in the best department stores and specialized boutiques worldwide. The
company offers collections of lingerie, sleepwear, beachwear,
ready-to-wear and accessories for women and men who aim to express their
style wit!
h ease
and sophistication.
Website: www.laperla.com
Facebook: www.facebook.com/laperlaofficialsite
Instagram: www.instagram.com/laperlalingerie
Twitter: www.twitter.com/laperlalingerie
Pinterest: www.lpinterest.com/laperlalingerie
YouTube: www.youtube.com/laperlalingerie
Weibo:
http://weibo.com/laperlabj
Julia Haart, La Perla’s new creative director
Caroline Vreeland (wearing La Perla)
Mia Moretti
Shea Marie (wearing La Perla)