Martell Cognac, the oldest of the great cognac houses, has announced the launch of
Martell Blue Swift, the first-ever Martell VSOP finished in Kentucky Bourbon casks.
Martell Cognac’s latest offering represents
the essence of the curious and audacious spirit of founder Jean
Martell. Engraved on the bottle, Martell’s iconic swift emblem is
significant as legend has
it, Jean Martell was guided by the flight of a swift on his original
journey from the island of Jersey to Charente, while the bird is famous
for flying exceptionally long distances, crossing the Atlantic Ocean
twice a year.
A tribute to the shared history between Martell and the United States,
Martell Blue Swift joins the core lineup along with Martell VS, Martell VSOP, Martell Cordon Bleu, and Martell XO.
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Martell® Redefines the Standards
With the Unveiling of Martell Blue Swift™
Evoking the Spirit of
Curiosity, Martell Blue Swift, Offers an Unsuspected Tasting Experience
with the First Martell VSOP Finished in Kentucky Bourbon Casks
New York, NY (September 16, 2016) –Martell, the oldest of the
great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin
made of 100% Martell VSOP French cognac finished in Kentucky Bourbon
casks. This newest
product innovation was inspired by Martell’s rich and storied history
with America. By 1783, Martell was the first to ship its cognac barrels
from France to the United States. More than 230 years later Martell is
following suit, as this unique Eau de Vie de
Vin celebrates the House’s historical ties to the U.S., with a product
that is a result of what happens “When Cognac meets Bourbon.”
Martell has set the standard for quality and excellence for over 300
years and perfected its approach to produce superior quality cognacs.
The creation and production of Martell Blue Swift is attributed to
Martell’s ongoing belief
in the power of curiosity. More than a cognac, Martell Blue Swift
follows the curious spirit of founder Jean Martell, as he has produced
one of the most well respected and established cognac brands in the
world.
“The House of Martell has always proudly launched disruptive
products, reinventing the standards through new blends, new designs and
even new territories,” said Brian Smith, Brand Director, Marketing,
Martell, Pernod Ricard USA.
“Martell Blue Swift is a product born out of the power of curiosity,
and we look to celebrate those who embody and share our curious spirit
with the release of our latest innovation.”
Finishing the aging of Martell cognac VSOP in Kentucky Bourbon casks,
Martell Blue Swift is unlike any other spirit on the market. Martell’s
signature cognac distillation process allows for the absorption of rich
aromatic tones
from the bourbon casks, adding to the richness of the finished product.
The delicate notes of candied fruit and plum, found in Martell VSOP,
are complemented by the subtle sweetness of vanilla and toasted oak from
the bourbon casks from Kentucky. The result
is a supremely unique spirit that is exceptionally smooth with a
rounded taste and distinct character that can be enjoyed neat, on the
rocks or in classic cocktails.
The Martell Blue Swift bottle pays homage to Martell’s iconic swift
emblem, a bird with the unique and rare ability to fly for exceptionally
long distances, crossing over the Atlantic Ocean twice a year. The
bottle takes on the
shape of both cognac and bourbon casks and the elaborate “cut-glass”
detail on its base evoking classic crystal decanters.
Martell Blue Swift will be exclusively available in select U.S.
markets including Atlanta, Baltimore, Chicago, Detroit, Houston and
Washington D.C. this October with a suggested retail price of $49.99.
For additional information please visit:
http://www.martell.com/en-us/
BE CURIOUS RESPONSIBLY.
Martell® Blue Swift, An Eau de Vie de Vin made of 100% Cognac VSOP
finished in Kentucky Bourbon casks. 40% ALC./Vol. (80 Proof). ©2016
Imported by Martell & Co., Purchase, NY
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the
U.S., and the largest subsidiary of Paris, France-based Pernod Ricard
SA, which employs a workforce of nearly 19,000 people worldwide and is
listed on the NYSE Euronext
exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious
brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet®
Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®
Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as
Jacob’s Creek®, Kenwood® Vineyards and Brancott Estate®; and such
exquisite champagnes and sparkling wines as Perrier-Jouët®
Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850
employees across the country. Pernod Ricard USA urges all adults to
consume its products responsibly and has an active campaign to promote
responsible drinking.
For more information on this, please visit:
www.acceptresponsibility.org.