2016-07-01

‘Jeans for Refugees’ on the runway at Erika-Hess-Ice-Stadium in Berlin on Friday, July 01, 2016
Copyright © Getty Images

Johny Dar brings back the rainbow to Berlin Fashionweek with 'Jeans for Refugees’

‘Jeans for Refugees’ at Mercedes-Benz Fashion Week Berlin was an extraordinary visual display of inspiration, innovation and collaboration and an artistic initiative that truly shines a rainbow of hope in the world today.  30 of the 100 pairs of jeans were revealed by Johny Dar today on the runway, and will be launched soon as the first part of the Jeans for Refugees online auction, which will go live in the coming weeks at catawiki.com.

The fashion show brought this extraordinary global artistic collaboration to life in true Johny Dar style, and featured jeans from Anna Wintour, Alicia Vikander, Carolin Murphy, Caroline Trentini, Chanel Iman, Christina Ricci, Christine Taylor, Claudia Schiffer, Danii Minogue, Elle McPherson, Emma Watson, Eva Longoria, Fearne Cotton, Florence Welch, Heather Graham, Iris Berben, Joan Smalls, Karlie Kloss, Kate Moss, Lilly Allen, Mel C, Minnie Driver, Pink, Rachel Mc Adams, Selah Sue, Sharon Stone, Sofia Coppola, Tal, Zoe Kravitz, Zoe Saldana.  The models walking in the iconic jeans wore their hair and make up in a galactic style with a blue and white theme to symbolise peace and prosperity, lending an angelic look to them as they graced the runway.

The jeans were teamed with Johny Dar t-shirts featuring a range of original prints including intricate mandalas - bold in black on white - and prints from his Horse Whispers series featuring an arabian stallion hand painted in a rainbow of different looks.  These combined with the extraordinary jeans on gorgeous models positively shimmering with radiance, created an inspirational medley of expressions that captured the heart as much as they captivated the eye.

Everyone in the world can bid for the extraordinary works of art that Dar has created, to raise awareness and funds for refugees worldwide.  The jeans that were seen on the runway at this show will be exclusively available to bid for on the world’s fastest-growing online auction house catawiki.com in late July.

This was an original and purposeful fashion show, which assured that Jeans for Refugees will not only raise funds for refugees, but that each showcasing will contribute to inspiring a brighter world.  ‘Jeans for Refugees’ delivers a clear and colourful message of hope, collaboration and positive action, and inspires and empowers audiences to act for the cause.

With the help of the International Rescue Committee, all financial contributions will go towards practical effective ways of taking care the millions of refugees who deserve to live on this planet in safety, stability and peace.

‘Jeans for Refugees’ - available soon @ catawiki.com

Copyright © Iris Berben by Harald Hoffmann

How this fashion show support refugees

‘Jeans for Refugees’ is a global initiative facilitating innovation, communication and collaboration to raise funds for refugees worldwide.

The 100 ‘Jeans for Refugees’ are a collection of artistic expressions affirming that each human being has a unique and equal value, and a right to live in stability, safety and peace.  Every life deserves a chance, and whether by contributing time, skills or resources, everyone can help to create change.  We can all collaborate in some way to help the people on this shared planet of ours who urgently need support at this time.

‘Jeans for Refugees’ galvanises our celebrity culture to focus a global audience on a current humanitarian cause.  100 celebrities have donated their jeans in solidarity with the refugee situation, to be painted by Johny Dar and auctioned to raise funds for refugees worldwide.  These talented individuals have achieved worldwide recognition for their work.  Many have overcome great challenges to fulfill their own personal dream, which has brought them global fame and earned them an iconic status within our popular culture and global society.  Celebrities are fascinating not only because of who they are and what they do, but because they are social avatars of dreams come true.

We all have dreams for the future.  Refugees are faced with the unimaginable challenge of believing in their dream of a new home and new beginning, after experiencing the devastating effects of war and destruction.  ‘Jeans for Refugees’ seeks to support that dream, inviting audiences to share the dream of a peaceful and harmonious world, and inspiring individual and collective action towards realising it.

To paint the ‘Jeans for Refugees’, Johny Dar applies a range of colours through original artistic techniques to express the unique personality of each celebrity, on the jeans that they have donated.  His message - just as each colour in the rainbow adds to the beauty of the rainbow, so too can every individual in our global society enrich our world - if we choose to see and be that way.  And that choice is up to each one of us.

“This started as a humble dream of wanting to make a difference through what I can do, on a personal level, which is painting those jeans - and the rest was only possible through the generous souls that have contributed to this project. I am honoured and humbled to be part of this, with all you beautiful beings.  I would love to mention everyone by name who has helped to bring this all together but we would need a small newspaper for that, and you know who you are… thank you with all my heart.  Thanks also to everyone who is here, supporting the project with their presence: Your support really means the world, and means a lot to the world, because by coming together for a common cause, great change is possible. “  Johny Dar

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