CEELO GREEN RELEASES LONG-AWAITED iOS AND ANDROID MOBILE GAME AS A TRIBUTE TO ATLANTA AND GATEWAY TO NEW VIDEO CONTENT
CEELO’S
JOYRIDE Takes Fans and Gamers Behind the Wheel and onto the Mean
Streets, With a Portion of Proceeds going to Atlanta’s GreenHouse
Foundation
March 3, 2016 (ATLANTA, GA) – For two years, prior to news of industry-shifting mobile games from celebrities like Kim Kardashian, Tom Hanks and Katy Perry,
CEELO GREEN, the unmistakable entertainer, producer, fashion-icon and entrepreneur has been hard at work on
CEELO’S JOYRIDE, available today as a free download from the
Apple App Store and Google Play. Designed to put players in control of
CeeLo’s favorite “shiny, shiny” cars, the game begins in the artist’s
hometown of Atlanta, Georgia. Players are challenged
to navigate CeeLo through 10 progressively difficult levels,
representing a day in his life on the way to a hometown performance.
Complete all 10 levels, and players will unlock a new, surprise music
video from CeeLo, never before seen outside the game.
“I know for a fact that
sometimes your dreams are only a joyride away, and this has been a
guidepost for us throughout the creative process on CeeLo’s Joyride,”
said CeeLo Green. “If my fans enjoy playing the game
as much as I do, folks are going to be having a real good time—until
they crash!”
To formally announce the
release today in the game’s setting of Atlanta, CeeLo, in partnership
with his GreenHouse Foundation, is surprising a group of deserving,
underserved teens with an actual #JOYRIDE through
the city, en route to a private concert. Collectively with his business
partners in the mobile game, Green has chosen to allocate a portion of
the game’s profits to the foundation.
CEELO’s JOYRIDE features background music from the artist’s fifth studio album,
Heart Blanche, and is reminiscent of classic driving games like Hill Climb while blending elements of level-based games like
Mario Brothers. Players are asked to use gas and brake pedals to navigate increasingly treacherous terrain, beating tim
e races and completing
challenges to get CeeLo to a performance on time. Collecting diamonds
along the way allows players to upgrade to over-the-top vehicles waiting
for them in CeeLo’s garage. Inside his virtual
recording studio, players unlock badges and earn in-game achievements
as they work toward viewing the game’s surprise music video. Set in his
hometown, the game paints a picture of CeeLo’s Atlanta, featuring
locations and challenges that are meaningful and
real for the artist, all set to custom sound effects and voiceovers
recorded specifically for the game.
“A common trend in the
emerging celebrity mobile games space is a continuation of the illusions
of being a celebrity,” said HyperPower Game Group Co-Founder and CEO,
Clark Nesselrodt “We wanted
CeeLo’s Joyride to give players a real sense of what a day might
be like with this incredibly unique artist as he gets ready to perform
for his hometown fans and family.”
CEELO’s JOYRIDE is
produced by HyperPower Game Group, the licensed mobile game production
startup founded with support from Green’s management company, Primary
Wave. The group has previously produced titles on behalf
of iconic rocker Melissa Etheridge, world-renowned acrobat Nik Wallenda
and Discovery Channel’s
Deadliest Catch. The game was developed and funded in partnership
with Nestrix Studios, which develops mobile apps and games that balance
great coding and user experiences with visual art and storytelling.
Storylines for the game were developed and written
for CeeLo by creative director, John Colombo.
“The greatest challenge
was to create engaging and fun levels, cars and characters for CeeLo’s
fans while also prioritizing the fun and fast mobile game engine that
allows for fluent storytelling and engagement
in the game,” describes Nestrix Studio’s Co-Founder and Chief
Technology Officer, René Mouynes.
The free-to-play mobile
game is available now for iOS from the App Store and for Android from
Google Play, and offers in-app-purchases. More information on the game
including future updates and new cities can be
found at ceelosjoyride.com. For information on CeeLo Green, please visit ceelogreen.com.
To celebrate the game’s release, CeeLo has also created a playlist of
his favorite driving tunes, available on SPOTIFY by visiting:
http://smarturl.it/JoyRidePlaylist
Join the conversation online with #JOYRIDE and provide easy linking to the game’s via
http://ceelosjoyride.com.
GET SOCIAL WITH CEELO GREEN
Website:
www.ceelogreen.com
Facebook:
www.facebook.com/ceelogreen
Twitter:
https://twitter.com/CeeLoGreen
YouTube:
www.youtube.com/ceelogreen
Buy “Heart Blanche” on iTunes:
http://smarturl.it/HeartBlanche
Stream “Heart Blanche”:
http://smarturl.it/StreamHeartBlanche
SnapChat: TheCeeLoGreen
# # #
Singer/songwriter,
producer, performer, TV personality, fashion icon, entrepreneur, and so
much more, CeeLo Green is among the most creative and unique artists of
this or any era. The ATL-native
broke onto the music scene as a member of the southern rap group Goodie Mob and later paired up with
Danger Mouse to form Gnarls Barkley. Together, they released the 2006 global hit “Crazy”, which reached #1 in various singles charts worldwide. In 2010, CeeLo focused on his solo career to released “The Lady Killer” and earned two
Grammy Awards for his hit singles, “Fool For You (Feat. Melanie Fiona)” and the epochal,
5x RIAA platinum certified worldwide sensation, “F**k You.” This mainstream success landed him a coaching position on NBC’s hit show
The Voice, where he helped identify and develop new musical
talent. In-between seasons, CeeLo also completed a Vegas residency,
released a Grammy-nominated Christmas album, and expanded his brand into
the acting world starring in films such as
Begin Again.
HyperPower Game Group is a licensed mobile
game production company that specializes in bridging the gap between
successful mobile games and celebrity and brand licensors. With
presences in New York City and Los Angeles, services
include game creation, project management, artist relations, marketing,
legal services and financing. Past titles include collaborations with
licensors like Discovery Channel, Nik Wallenda and Melissa Etheridge.
Nestrix Studios is a mobile development
group focused on creating mobile experiences that go beyond the
traditional to balance visual art, storytelling, user experience and
great coding. In operation for more than five years Nestrix
boasts more than 25 app/game projects with more than 45 team members,
including developers, artists, testers and project managers. With
primary offices located in Nicaragua, Nestrix Studios maintains a strong
US client base and is quickly becoming a global
leader in mobile technology development.