2015-03-16

LOST HIGHWAY FESTIVAL
WEEKEND-LONG MOTORCYCLE SHOW, CONCERT AND CAMPING FESTIVAL

SET FOR FRIDAY, MAY 29 THROUGH SATURDAY, MAY 30

AT SAN MANUEL AMPHITHEATER AND GLEN HELEN REGIONAL PARK

IN SAN BERNARDINO, CA

TWO-DAY DESTINATION FESTIVAL

FEATURING COUNTRY AND ROCK POWERHOUSES INCLUDING:

TOBY KEITH

SOCIAL DISTORTION

ELI YOUNG BAND

REVEREND HORTON HEAT

LUCERO

RICK MONROE

LINDI ORTEGA

THE BRAVE ONES

AND MORE…

LOST HIGHWAY INAUGURAL FESTIVAL FEATURES TWO MOTORCYCLE RIDES THROUGH THE SAN BERNARDINO NATIONAL FOREST:

“INFINITE HERO RIDE” WITH U.S. SERVICE MEN AND WOMEN

AND

“SOUTHERN CALIFORNIA STURGIS” MAYOR’S RIDE” LED BY MARK CARSTENSEN THE MAYOR OF STURGIS, SD, AND MOTORCROSS LEGEND CAREY HART

EARLY BIRD DISCOUNTED TICKETS (WHILE SUPPLIES LAST) AND CAMPING PACKAGES ON SALE FRIDAY, MARCH 20
WWW.LOSTHIGHWAYFEST.COM

LOST HIGHWAY—a weekend-long Motorcycle, Camping and  Music, destination festival—will be held Friday, May 29 and Saturday, May 30 at San Manuel Amphitheater with camping at the picturesque Glen Helen Regional Park (adjacent to the venue) in San Bernardino, CA. LOST HIGHWAY
will feature live performances on multiple stages from country and rock
heavyweights. The weekend will feature performances from Toby Keith on his Good Times & Pick Up Lines tour presented by Ford F-Series with Eli Young Band and more on the festival’s Country Stage. In the rock realm,
Social Distortion, Reverend Horton Heat, Lucero, Lindi Oretga and others will play live on the Quaid Harley-Davidson Stage. Early Bird Festival GA tickets are available for as little as $19.50 and will be on sale this Friday, March 20 through Ticketmaster; all the info is at www.LostHighwayFest.com. Watch the LOST HIGHWAY festival trailer here: www.losthighwayfest.com/trailer

Festival attendees are primed to experience a lot more than music at the event which is rooted in the tradition and camaraderie of a global destination for motorcycle riders, such as the world-renowned Sturgis® Motorcycle Rally™ which will celebrate its 75th anniversary this August. Friday night begins with camping check-in on the shady, lakeside campgrounds of Glen Helen Regional Park and the official LOST HIGHWAY kick-off party for those that purchase weekend Camping or VIP packages. On Saturday, San Manuel Amphitheater will open at 1pm
and feature a full day of live music plus a motorcycle show and expo showcasing old and new school bikes, UKNOWN Industries’ team of riders and their freestyle Harley-Davidson riding demos, and a stunning freestyle Motorcross show, with visual thrills around every corner for attendees. Other fun happenings will include the House of Kolor’s helmet art show featuring custom-painted motorcycle helmets. The art show will be hosted by world-renowned motorcycle painter Taylor Schultz which will feature eight celebrated painters from California and around the world.

“As a
rider, Lost Highway is the realization of a longtime dream, to create a
celebratory weekend for a community of riders and music fans,” says festival co-producer John Oakes of SGE Entertainment. “Our goal is to have Lost Highway become an experience everyone can look forward to all year.”

"What more could you
ask for? Nice bikes, California weather and great rock n roll. I’m in!!!” adds Mike
Ness of Social Distortion.

The central core of LOST HIGHWAY—a festival unlike any other—is
the motorcycle culture experience. Enthusiasts from around the country
will bring their stunning custom bikes, which are functional pieces of
art bike showcase and the enjoyment of the crowds on the festival
grounds. The world’s top custom Motorcycle magazines—Hot Bike, Baggers and Street Chopper—will
host the show. The editors of these magazines and other publications
will be onsite to judge the custom creations and award trophies, cash
and prizes. In addition, every “Best In Show”
winner will receive a magazine feature both in print and online from
one of the motorcycle publications. Building on the strong sense of
community between motorcycle enthusiasts, the expo will also showcase top-tier motorcycle professionals including builders, parts
and accessories manufacturers, riding gear creators, custom
leathersmiths and jewelry designers/makers in the vendor village.

LOST HIGHWAY will host two motorcycle rides through the San Bernardino National Forest on Saturday leaving the festival site throughout the day. Riders can pre-register for the “Infinite Hero Ride,” to be led by our U.S. Service Men and Women and
designed to raise awareness for the Infinite Hero mission that combats
the most difficult issues—both mental and physical—facing our
returning military heroes and families.

The second ride will bring the mayor of the City of Sturgis, SD, Mark Carstensen to the festival to host the first-ever “Southern California Sturgis Mayor’s Ride.” Motorcycle enthusiasts will be able to join Mayor Mark Carstensen and Grand Marshall Freestyle Motorcross legend Carey Hart, as well as Seth Enslow and other celebrity guests on this special ride with a portion of proceeds to benefit Sturgis charities. Pre-register for the rides at: www.losthighwayfest.com.

“I am looking forward to coming to California to promote the 75th anniversary of the Sturgis Motorcycle Rally and having a small group of people join me on our ride for charity,” adds Sturgis, SD Mayor Mark Carstensen.

LOST HIGHWAY tickets are on sale Friday, March 20 through Ticketmaster, all info is available at: www.losthighwayfest.com.  Limited quantities of Early Bird Festival General Admission Discounted tickets as well as Camping Packages are available while supplies last at www.losthighwayfest.com. VIP Packages go on sale Friday, March 20 at 10:00 AM PT. A limited number of VIP packages
will be available which include early entrance into the show, all-day access to the Lost Highway VIP Lounge and Backstage Beer & BBQ Party, seating in the front sections of the amphitheater for the concerts as well as exclusive merchandise bundles and more. To view all ticket options for LOST HIGHWAY, visit www.losthighwayfest.com.

The campground check-in will begin at 4:00pm on Friday, May 29 in Glen Helen Regional Park adjacent to the venue’s VIP area. The proximity of the campground to the venue allows campers
to walk to the free pre-show kick-off party, the motorcycle show and
concerts as well as relax in a campsite afterward to avoid the ride home. Camping spots are very limited offering both RV camping with full hookups and tent camping, with amenities from electricity to bathrooms and showers.

LOST HIGHWAY is a short ride from Las Vegas, San Francisco, Phoenix, Tucson, San Diego, San Joaquin Valley and many more cities in the Southwestern USA.

***

LOST HIGHWAY is made possible through the support of sponsors and partners including: Keystone
Light, Quaid Harley-Davidson, Infinite Hero Foundation, UNKNOWN
Industries, House of Kolor, Simpson Motorcycle Helmets, Taylor Schultz,
Ram Trucks, 4 Wheel Parts and Fxck Cancer. In addition, to the entertainment and activities at LOST HIGHWAY
you will find a village of motorcycle professionals, builders,
parts & accessories manufacturers, riding gear creators, custom
leather smiths, and jewelry designers/makers. We are pleased to bring you the incredible works of some of the most talented specialists in the business including: Speed
Merchant, San Diego Customs, Lyndall Brakes, San Diego Harley-Davidson,
Big Al’s Cycles, K&N Performance Filters, Glendale Harley-Davidson,
Espinoza’s Leather Goods, Dynamic Dyna, Heyltje Rose, Law Tigers, Loser
Machine, Speakeasy Original, Rusty Butcher, and many more.

www.losthighwayfest.com
https://instagram.com/LostHighwayShow
https://www.facebook.com/LostHighwayFest
www.twitter.com/losthighway

About Toby Keith:
From his first No. 1 smash “Should’ve Been A Cowboy” to his latest release Drinks After Work, Toby Keith has been one of the most consistent self-directed hit makers of his era. From one of his previous collections, Clancy’s Tavern
, the lead single, “Made In America,” topped the charts as one of the
fastest rising songs in a long line of chart burners from Keith’s pen.
The second hit, “Red Solo Cup,” has become the most remarkable and
commercially successful country single in recent memory with a viral
video with more than 30 million views while having topped the top
downloaded country songs charts. His latest single, “Drunk Americans,”
debuted at No. 1 Most Added on both the Billboard and Country
Aircheck/Mediabase charts. At the core of Toby’s unparalleled success is
his songwriting, which has powered an astounding succession of hit
songs to the tune of more than 85 million BMI performances on commercial
radio stations worldwide. He has been honored by the Nashville
Songwriters Association International with its Songwriter/Artist of the
Decade distinction, is a three-time BMI Country Songwriter/Artist of the
Year and was named
the American Country Awards’ Artist of the Decade. His albums have sold
more than 38 million copies, ranking him among the top-selling all-genre
artists on Billboard’s Top 200 Artists of the Decade. Keith is also
Billboard’s No. 1 Country Artist of the Decade and No. 1 Country
Songwriter of the Decade. His tours, including 2014’s Shut Up And Hold
On Tour, long sponsored by Ford Trucks, have drawn more than one million
fans each year for the last decade. Toby Keith

About Social Distortion:

You know you’ve made it
in the music business when: You’ve stayed strong for three decades on
your own terms, your own time, your own rules, and over that time your
influence has only grown. Each of your albums has been stronger than the
last. You’ve been brought onstage by Bruce Springsteen, because he
wanted to play one of your songs. You’ve seen high times and low ones,
good days and tragic days, but every night you give 100%, and every
morning you wake up still swinging.
Over the past 30 years, the punk godfathers Social Distortion have all
but trademarked their patented mix of punk, bluesy rock n’ roll and
outlaw country. Their searing guitars and locomotive rhythm section
sounds as alive today as it did in ’82, as do Ness’ hard-luck tales of
love, loss and lessons learned. Their latest musical offering, Hard Times and Nursery Rhymes (produced
for the first time, by Ness himself), debuted at #4 on the Billboard
Top 200 and was the highest debut yet for the band. Hard Times and Nursery Rhymes
was also #1 Independent Album and #2 Modern Rock/Alternative Album.
The group made their late night television debut when they performed
“Machine Gun Blues” on Jimmy Kimmel Live and later on Conan.
Taking their success on the road, Social Distortion played European
festivals including Reading and Leeds, U.S. festivals such as Coachella,
Lollapalooza (Chicago) and Austin City Limits as well as tours of
Australia and South America all for the very first time. Now in their
fourth decade, Social Distortion has officially done one of the most
non-punk things possible: They’ve failed to burn out. Social Distortion

About Sturgis® Motorcycle Rally™:

The Sturgis®
Motorcycle Rally™ has attracted motorcycle enthusiasts from around the
world for 74 years. 2015 marks the historic 75th anniversary of the
Sturgis® Motorcycle Rally™.  Born from the love of racing, the annual
rally has grown to include bike shows, world-class entertainment,
industry showcases, a wide variety of motorcycle related shopping
opportunities, and of course, miles and miles of incredible riding
experiences.  At the heart of the rally lies Legendary Sturgis Main
Street.  This stretch of downtown Sturgis is reserved for motorcycles
only, and it’s the place to be for the true Sturgis experience.  Main
Street offers great food, entertainment, and motorcycling fun for all
ages.
Sturgis® Motorcycle Rally™: Facebook and Twitter.

About Sturgis, SD:

Each year in
August, the population of Sturgis, SD grows from just over 6,600 to
nearly a half a million as the city plays host to the best biker
get-together in the world.  Located in the Black Hills of South Dakota,
Sturgis offers motorcycle enthusiasts the best riding, socializing and
shopping opportunities found anywhere.  Riders may choose from scenic
rides through forested canyons, to day trips to National Parks like
Mount Rushmore, Badlands and Devil’s Tower.  Riders can ride through the
tunnels and spires carved from granite on the Needles Highway or spend
time re-living the past at the Sturgis Motorcycle Museum.  The friendly
atmosphere and scenic beauty of the Black Hills keeps visitors coming
back year-after-year.
Sturgis, SD.

About Carey Hart:

Carey
Hart is one of the innovators of modern day freestyle motocross. The
first person to complete a back-flip in competition, he has numerous X
Games, Dew tour, and world championship motorcross medals. A successful
businessman in his own right, he launched the brand Hart and
Huntington Tattoo Company in 2003 with the hit television show Inked on
A&E network. Currently, he is co-owner of RCH Racing team with Ricky
Carmichael, as they compete to win the 2015 Monster Energy Supercross
championship with Ken Roczen.

About Infinite Hero Foundation:

A 501(c)(3) non-profit
organization, Infinite Hero Foundation combats the most difficult front
line issues—mental and physical—facing returning military heroes and
their families. The Foundation funds programs that drive innovation and
the accessibility of effective treatments for military heroes and their
families dealing with service-related mental and physical injuries. For
more information, visit: www.infinitehero.org.

About UNKNOWN Industries:

UNKNOWN Industries is a new breed of Harley riders who push the limits
of their motorcycles and themselves as they prove to the world what is
possible on a bike.  UNKNOWN has garnered almost 4 million views online
of the first 13 episodes of their world famous “Harley Wheelies” YouTube
series. UNKNOWN’s team of Riders have traveled the country and
performed over 100 closed course Freestyle Harley Riding demos at events
ranging from NASCAR, the Sturgis Motorcycle Rally, Supercross,
Harley-Davidson dealerships, military bases, massive music festivals,
the Hot Bike Tour and various other events across the US.  2014 included
the release of UNKNOWN’s second feature length movie, “Into The
UNKNOWN” on both DVD and iTunes.   UNKNOWN co-founder and rider Nick
Leonetti was featured on cover of Hot Bike magazine in 2014. UNKNOWN
co-founder and rider Buddy Suttle was featured on the February 2015
issue of Baggers magazine.  Additionally UNKNOWN Riders have been
featured in TV shows, music videos, TV commercials, online web-series
shows, other magazines, and more. UNKNOWN has recently released a full
clothing line and will soon launch a line of custom motorcycle parts and
accessories.  Buy UNKNOWN shirts, hoodies, dvds, calendars and more now
at UNKNOWN Industries: YouTube,
Facebook, Instagram. iTunes:
http://geni.us/intotheunknown and DVD:
http://bit.ly/1qiJjMT.

About Taylor Schultz

With an eye for detail and known for his precision line work and
groundbreaking paint designs, Northern California custom motorcycle
painter, Taylor Schultz, has built a name synonymous with craftsmanship
and artistic excellence. Taylor started working in an auto body shop
when he was 13 years old and painted his first car by the age of 15.
Taylor’s senior year of high school he received a scholarship to the San
Francisco Academy of Art where he attended classes for 2 1/2 years
until automotive and custom motorcycle painting took over his life and
became full time.  Over the years while gaining experience, knowledge
and skill Taylor slowly built his reputation for custom painting and
pinstriping. Schultz was honored with a friendship and mentorship from
the late pinstriping master, Bob Iverson, who helped him hone is
pinstriping and gold leafing skills.   In 2006 Taylor Schultz opened his

own shop, Schultz Designz, so he could focus his efforts and pursue his
passion of custom motorcycle painting.  Over the last decade Taylor
spends 90% of his time painting motorcycles but his panel work and fine
art have been featured in several art galleries throughout the San
Francisco Bay Area. Taylor Schultz has become one of the leading names
in custom motorcycle painting and pinstriping and he exclusively uses
Valspar’s House of Kolor paint product. Recently Taylor’s work has been
seen on the cover the Finland based magazine Wild Blood, featured in
Dice magazine, and on the covers of global custom motorcycle magazines
Hot Bike and Baggers.
Taylor Schultz: Instagram: @schultzdesignz
and  website: www.schultzdesignz.com.

About Hot Bike magazine:

For over 40 years Hot Bike has been the custom motorcycle enthusiast’s go-to magazine. Hot Bike features in-depth
technical articles for any rider’s level of skill, the baddest new
products, tools, and gear as well as massive coverage of the world’s
most mind-blowing custom V-Twin powered bikes. Hot Bike
also covers the lifestyle of real bikers with in-depth personal
profiles, event coverage, and some of the hottest ladies to ever be
draped over a motorcycle.
Hot Bike magazine, Facebook, Twitter, and Instagram
Subscribe here.

About Baggers magazine:

Baggers is
about the ride, more importantly, getting there in the most stylish and
functional way possible. The “Custom Touring Motorcycle Magazine”
encompasses all brands of customized touring bikes regardless of their
country of origin and addresses the exploding scene of full-dressed
cruisers to big wheeled radicals with enormous motors. Baggers
also scours the industry for the best parts, accessories, and riding
gear to make the riding experience even better. Through in-depth product
evaluations, touring stories, and step-by-step product installations Baggers
covers the entire spectrum of customized touring bikes.  www.baggersmag.com * www.baggersmag.com/subscribe

About Street Chopper:

What started in 1969 as a way showcase the newest trend of custom motorcycles, Street Chopper
magazine has grown to be the number one source for long, low, lean, and
loud chrome-coated two-wheeled freedom machines. We show nothing but
the cream of the crop in choppers from all corners of the globe as well
as the men who built them, giving our readers an exclusivity that is
second to none. We also regularly dip into our archives and consistently
dig out treasures that haven’t seen the light of day in decades. Check
out the 45th anniversary issue (HERE
).  Street Chopper: Facebook, Instagram, and Twitter.

About SGE:

Synergy
Global Entertainment, Inc. (SGE) specializes in producing music events
and music marketing programs benefitting brands, artists, consumers,
partners and attendees alike. SGE has produced thousands of branded
music festivals, concerts, tours and events throughout the world playing
to millions of applauding fans.

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