Jockey International, Inc. Announces Licensing Partnership with the Dream Lounge for Men’s and Women’s Thermals
KENOSHA, Wis., Oct. 30, 2014 /PRNewswire/ — Jockey International, Inc. announces a new licensing agreement with nationwide loungewear experts, the Dream Lounge to launch thermals for men and women. Jockey will partner with the Dream Lounge to help them expand from loungewear to thermals. Jockey in turn will leverage the Dream Lounge’s knowledge and expertise with innovative technical fabrics to offer the most advanced thermal offerings.
"We are thrilled to introduce our partnership with Dream Lounge," said Milou Gwyn, Vice President of licensing at Jockey. “Their mission to ‘shake up sleepwear’ is aligned with Jockey’s commitment to continue providing on-trend product with the latest in apparel technology. We are excited to leverage their proven industry success for Jockey’s thermal business.”
Founded in 2011 by apparel industry veterans Jenna Lowe and Paula Pereira, the Dream Lounge focuses on creating loungewear with a ‘freshness’ not often seen in nighttime apparel and under garments. Their technical fabrics keep you comfortable all year round – insulating in the colder months and breathing in the warm – while also demonstrating stylish shapes and silhouettes.
The men’s and women’s thermal collections will feature innovative fabrics, such as their React Tech heat-generating technology - which uses Hollow Core yarns to trap heat - and Peak Performance which traps heat, wicks moisture, and features anti-microbial properties. The assortment will also feature everything from traditional waffle thermals and Supersoft layering pieces to textured stretch microfleece for women and microfleece that wicks moisture for men. Bodies will range from traditional layering pieces to modern unionsuits and active one-pieces.
The Jockey® men’s and women’s thermals collection will be featured at November market and officially launch in Fall 2015.
About Jockey International, Inc.
Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at www.Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest, and YouTube.
About The Dream Lounge
The Dream Lounge was founded in 2011 by two sleepwear industry veterans, Jenna Lowe and Paula Pereira, looking to shake-up a “sleepy” industry. With a vision of beautiful, quality sleep and loungewear, all offered at great prices, the Dream Lounge brings industry experience and expertise to create sleepwear for some of the world’s leading apparel providers. Additionally, the Dream Lounge boasts three of their own sleepwear labels; White Orchid™, Good Night Kiss™, and Cool Girl™. For more information, visit their blog at www.thedreamloungeblog.com.