All Star Dodge Dealer knows that Dodge Ram trucks near St. Peters will offer new 2014 “Groundbreaking” lineup of Heavy Duty models, according to Chrysler.
The RAM brand includes the light duty, heavy duty, and commercial truck models-all featured at this year’s Texas Auto Show.
In 2013 Dodge Ram 1500 took the honors for several awards including; Motor Trend’s 2013 “Truck of the Year,” the North American “Truck of the Year” and the “Truck of Texas.” The new Ram Commercial lineup has a brand new commercial being introduced in order to continue the marketing momentum.
The Ram Truck ad campaign has been labeled; “Groundbreakers,” because the advertisement targets what Ram calls “Groundbreaking capabilities” in the new 2014 Ram Heavy Duty truck lineup.
The ad utilizes working men who showcase just how Ram HD trucks perform on the job. There are T.V. commercials, digital, print ads, and social media advertisements included in the new HD Dodge Truck campaign.
According to Oliver Francois, Chrysler Group Chief Marketing Officer; “‘Groundbreakers’ took inspiration from real men and women, who work the heart of this land day after day and don’t subscribe to the word impossible,”. “This decision to use real working people instead of actors was significant to the authenticity of the Ram Truck brand and our customers,” remarked Francois.
The new Dodge RAM HD trucks offer best in class towing of thirty thousand lbs. while delivering a whopping 850 lb. /ft. of torque with a 6.4 liter HEMI engine.
Reid Bigland, CEO of RAM Trucks stated; “The Ram Truck Brand’s Heavy Duty lineup provides truck owners with best-in-class power, payload, and towing capability that they need to get the job done, and these ads really bring those messages across.”
The new ads are being televised in a thirty second television commercial, narrated by none other than Sam Elliott.
Twitter and Facebook launched a “Groundbreakers” to allow for users to forward ideas on challenges for the Heavy Duty Ram Trucks to carry out. There is also a gaming section to challenge fans on their knowledge and invite them to share stories. Weekly prizes as well as a grand prize will be offered, so be sure to check out the Ram Facebook page and don’t miss out!