BigCommerce is one of our favorite eCommerce platforms because of its versatility. It can work for businesses of all sizes and kinds, in large part because of the custom design options that BigCommerce offers. Despite the vast range of businesses using BigCommerce, the most successful ones all share certain approaches and elements. You too can learn from these brands and ensure you take these things into account when designing your BigCommerce site:
? Know Your Business and Your Audience: Different kinds of businesses need different kinds of websites. While this may seem obvious, many businesses using BigCommerce lose out on sales because they did not properly tailor their custom design options to their own needs. A boutique clothing shop will need a different look from a vape wholesaler, who will need a different look from a gourmet food company. When crafting your design, it’s important to think carefully about what your customers will find most engaging and easiest to use in a website.
? Differentiate Pages Within One Theme: A cohesive theme is crucial for your online store so that as customers navigate through the pages they know they haven’t accidentally stumbled onto another business’s site. When all of the pages tie together in this way, it also creates an overall user experience that customers will remember. However, it’s also important to make sure that not all of the pages look the same. A customer should easily be able to tell when they are on your homepage, a catalog page, or a product page. A lack of differentiation between kinds of pages confuses customers and may mean you lose out on sales as people become frustrated and leave when they can’t find the information they need. Bigcommerce Custom Design allows you to select a premade theme or design your own, while also giving you the building blocks to construct individual pages.
? High Quality Product Photography: When it comes to online sales, a picture is truly worth a thousand words. Especially for those businesses without a physical storefront, customers may never have the opportunity to see your products in person before ordering, so product photos need to stand in. This not only means high resolution images that display the products well, but also photos and other media that put the products in context. For a sporting goods store, a picture of a baseball bat on a white background by itself may not inspire a purchase, but when coupled with a shot of it in action, can give the customer the information they need to buy. BigCommerce custom design gives many options for displaying product photos, whether as part of an overall design theme or in a gallery on a product page.
No one knows these things better than eCommerce experts with BigCommerce custom design experience. 1Digital Agency is a BigCommerce certified partner with an extensive portfolio. Contact us today to learn what we can do for your BigCommerce site, whether you’re just starting out or in need of a revamp.
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